19/10/2012 SESSION 1 THE GLOBALIZATION IMPERATIVE Today’s Agenda (Chapter 1) • 1. Why do we need to understand Global Marketing • 2. Globalization of Markets: Convergence and Divergence • 3. International trade vs International business • 4. Evolution of Global Marketing 1 19/10/2012 Overview • Increasingly global environment for today’s marketing manager • However‚ not a new phenomenon – The Silk Road – Trade Routes from Ancient Rome • The focus should be not the nature but
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Before the Honorable Supreme Court of Pakistan (Appellate Jurisdiction) CPSLA NO. 796 OF 2007 1.Maulana Abdul Haque Baloch‚ Former MPA and MNA‚ Jammat-e-Islami 2.Yusuf Masti Khan‚ Secretary General‚ National Workers Party 3.Ehsan Ullah Waqas‚ MPA‚ Punjab Petitioners VERSUS 1. The Government of Balochistan through Secretary Industries and Mineral Development Quetta
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societies and their culture. In order to stay at the same level as other companies or rise above‚ Apple Inc. outsourced and offshored its jobs to many countries. This article shows that Apple‚ being a multination corporation (MNC)‚ has a blend of polycentric and regio-centric predisposition management strategies‚ dealing with human rights and labor practices. Apple at first made management decisions that were tailored to suit the culture‚ in this case‚ China; however‚ over the years‚ Apple has been
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Culture and Global Business Dr. Aaron C. van Klyton Global Business 1357 The Business School; Greenwich University Lecture 3 1 Learning Objectives 1. Explore the meaning of culture: its definitions‚ classifications‚ and dimensions 2. Analyze different models of cultural communications 3. Examine why culture matters in international business 4. Understand the role of cultural intelligence 2 Culture Affects All Business Functions Marketing Human Resources Production
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global patterns of diversification‚ amalgamation‚ modification and persistence of management practices determine the response of HR in terms of divergence‚ convergence and cross-vergence (Jackson‚ 2004). MNCs may choose to operate the ethnocentric‚ polycentric‚ geocentric (Perlmutter‚ 1969) or regiocentric
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1. Define at least 5 key concepts underlying structures of cultures. Answer: Speed of messages: It is the matter of how long a message can be understood or how long does it take to understand a person. Messages interactions can be in different speeds depending upon culture. Context: The concept is different in different cultures‚ so a balance is necessary for interacting within each culture. It’s the matter of how much relevant information is in the message‚ and already understood by both
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values of a foreign company might be against the rituals and the beliefs of the Ugandan people as it was considered pagan and probably a sham. Question 2: i. How would you describe the respective attitudes of Martin and Green? Ethnocentric‚ polycentric‚ or geocentric? * Ethnocentric is judging a culture solely by its values and standard of one’s own culture. Hence Green’s attitude was ethnocentric‚ as he judged the Ugandan culture by comparing it to the norms and culture of his company. The
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ADAPTATION STRATEGIES Once a decision for a market entry mode has been made‚ a firm must decide how much‚ if any‚ to adapt its marketing mix—product‚ promotion‚ price‚ and distribution—to a foreign market. Warren J. Keegan (1995) distinguished five adaptation strategies of product and communication to a foreign market (see Table 1). These strategies are discussed briefly below. Straight Extension In straight extension the same product is marketed to all countries (a "world" product)‚ except for
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September 19‚ 2011 Charles Martin in Uganda: What to Do When a Manager Goes Native 1. There are many Ugandan culture attributes that might affect operations of a foreign company doing business there. This includes corruption in the government that is also the highest degree of difficulty and risk any company could face. Moreover‚ Ugandan tends to hire relatives the locals recommend‚ though it might seem as a smart solution to hiring best human resources‚ this could cause complications in
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Week Three Assignment 5. Explain when and why it is important for a company to globalize. When an organization wants to go global‚ they look at the opportunities in all countries that will permit that organization to enhance the effectiveness of business functions everywhere the organization has operations and then devise a strategy to achieve that goal. The two main reason an organization looks to globalization is for standardization and customization. Standardization uses a
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