TOPIC: STRATEGY OPTIONS FOR ENTERING AN INTERNATIONAL MARKET. BY: RUGUMAYO ANDREW MPIRWE‚ MBA 11‚ MARKETING OPTION. REG.NO. 2011/U/HD/390/MBA KYAMBOGO UNIVERSITY. INTRODUCTION International Marketing Decisions Today due to the rapid growth rate of globalization‚ all types of businesses are seeking to expand their operations across borders into the global market place. A firm after several considerations can choose an entry strategy to enter a foreign market‚ among the modes of entry is:
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Introduction – A Kaleidoscope of Governance Since the last international climate conference in Copenhagen in 2009‚ political narrative has focused on filling policy gaps in the environmental governance regime. Supra-territorial ‘global commons’ problems such as greenhouse gas emission require transborder solutions as globalizing corporations increasingly stretch across different national regulatory regimes. In response‚ the incipient polycentric governance approach promotes cross-influence among
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Hult Managerial Economics Don Uy-Barreta Lecture notes – Week 1 Chapter 1 – Microeconomics: A Way of thinking about business (and life!!!) The bottom line Property rights are crucial to the efficient allocation of resources that are depleted or devalued in some way when used and when transaction costs are low. They can be a problem when transaction costs are high and the use of the resource does not deplete the resource or devalue it. 1) What is economics about? a) What and how much
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questions. • Answer all the questions. • Part one carries 1 mark each & Part two carries 5 marks each. Part One: Multiple choices: 1. It is a cultural attitude marked by the tendency to regard one’s own culture as superior to others a. Geocentrism b. Polycentrism c. Ethnocentrism d. Egocentrism 2. It is the systemic study of job requirements & those factors that influence the performance of those job requirements a. Job analysis b. Job rotation c. Job circulation d. Job description 3. This Act provides
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Maquiladora – assembly plants and factories in special regions in Mexico where international corporations can take advantage of low wages; exporting zone Four Dimensions of the International Environment 1. Sociocultural Environment a. Polycentrism – assumption that managers in a host country know the best way to manage an org in their country b. Ethnocentrism – managers enter a foreign country with the belief that their own home country offers the best way to manage in a foreign country
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Chakravarthi‚ 2009:44; Lewis‚ 2007:69). Furthermore‚ having an appreciation of such cultures helps us to remove our cultural blinkers‚ overcome our sometimes negative assumptions and develop an understanding of‚ and an affinity with‚ other cultures (polycentrism; Morrison‚ 2002). We are all different; globalisation and the creation of the global village have confirmed that. The challenge for firms is to harness cultural differences and create and sustain competitive advantage. Culture‚ as we have seen‚ can
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Executive Summary The case gives an idea about how the competition influenced Jollibee’s strategy‚ both domestic and international. Jollibee ‚which was a Filipino chain of restaurants‚ wasforced to change their strategy with the entry of McDonalds in Philippines‚ whichlater transformed the company into a global company .The company faced seriouschallenges with their international exposure. The challenges included the conflictswith franchisees/Joint venture and conflicts between divisions. Another
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Index 1…………………..…..Title Page 2……………………….Index 3-4……...................…..Introduction 4-7…………………….Entering the UAE 7-8.................................Entering Egypt 8-9.................................Entering Kazakhstan 9-10.............................. Ethnocentric or Polycentric Approach Introduction The retail outlets‚ more so specifically the fast food industry was introduced through the concept of offering packaged food with a typically low preparation time. Franchised restaurants
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International Marketing Study Notes Lesson 1 Globalization- the increased mobility of goods‚ services‚ labour‚ technology‚ and capital throughout the world International Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering and exchanging offerings that have value for customers‚ clients‚ partners and society at large Uncontrollable elements competition legal restraints government controls weather fickle consumers Controllable elements
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employee attitudes and values across 40 countries Isolated 4 dimensions summarizing culture: 1. 2. 3. 4. Power distance Individualism vs. collectivism Uncertainty avoidance Masculinity vs. feminity Managerial Implications Ethnocentrism vs Polycentrism Must a company adapt to local cultures or can corporate -- often home-country dominated -- culture prevail? Cross-cultural literacy essential Do some cultures offer a national competitive advantage over others? Organisational Culture at
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