Introduction Technological advancements the last decades have contributed to the creation of a globalized era‚ with the English language as a common denominator‚ as the major language spoken between those who do not share any language. Globalization have made it possible for an extreme output of popular culture that has mainly origins of English speaking countries with U.S.A. as the main exporter of popular culture through music‚ movies‚ television etc. In this essay I explore the positive
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is popular music? Popular Music refers to Music which is widely appealing to the large audience. It is also often referred to the music created since industrialization in the mid-1800s. 2. What theme does pop music typically use in the lyrics? Describe one pop song that uses this theme. Why is this theme such a popular one? Themes such as Love and Relationships are often used as the centre of the lyrics. Can’t help falling in love - Elvis Presley. It has displayed how a guy
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trying to come up with an entire new advertisement‚ instead of going through the long creative process of making a new ad‚ we will be taking the Date Nite ad from Disney Land and repurposing it to fit the updated version of the park. The Date Nite advertisement will provide for an original and entertaining advertisement that would be a quirky update from Disney’s current line of advertisements. Although‚ the ad was successful for its time‚ however it is no longer the 1940’s and for this ad to survive
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Go With This‚ or Go With That: The Success of the Kia Soul Ad Campaign Abstract In the current post-2008 recovering economic climate‚ marketing budgets are tight‚ and now‚ more than ever‚ it is vital that advertising is effective and able to justify the investment required. This paper explores the recent Kia Soul hamster commercial series‚ and analyzes why they work: what elements of appeal‚ target market‚ and defining attributes have ensured their success. By anticipating trends‚ focusing
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Pre-tests include both concept ads and finished ads that have not yet been deployed or been evaluated and measured. In the concept test‚ the ad has not yet been created or is in an intermediary state of completion. It might be in storyboard form‚ live-action rough form‚ or exist as an animatic. The consumer might be able to offer some suggestions and reactions about the message and execution‚ but often is constrained by his or her inability to visualize the ad in the final version. The consumer
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Let’s face it‚ tattoos have burst onto pop culture and have taken over the current media scenery. TV shows based on the tattoo industry are springing up on major networks‚ social media pages for tattoo culture are numbering in the millions of followers‚ and you would be hard pressed to take a walk on the street and not see several people sporting leg tats or arm sleeves. Not to mention all the pieces you see on the beach! Tattoos have become a mainstream part of society. Today‚ 36 percent of Americans
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sleep in‚ and let the responsibility of their children fall on others? Not according to the Vicks company. In one of their advertisements found in a magazine targeted to mothers‚ the ad may effectively draw mothers in‚ but it also unintentionally degrade mothers and make them feel guilty for being sick. This DayQuil/NyQuil ad tries to appeal to mothers by offering two images of the ideal mom and also a convenient medicine for
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definitely not 30 years. Therefore‚ I would say there is creative idea in the campaign‚ though it’s not that strong. Execution: First‚ the visual effect of the drawing is vivid. Second‚ it uses humor‚ an attribute contributing to above average ads as indicated in Ogilvy book. 2. COORS LIGHT - BARBECUE Target audience: The commercial is targeted summer beer drinkers‚ especially young consumers‚ when temperatures rise and summer approaches. Consumer insight: The underlying consumer
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These ads are designed not only to get their product noticed in the marketplace‚ but to also surpass other cosmetics line. Neutrogena ads capture both men and women attention by showing them how you would look if you used Neutrogena. The Neutrogena ads uses logos‚ ethos‚ and pathos effectively to get the audience to buy Neutrogena products. The Neutrogena ad from July 2015 includes the beautiful Kerry Washington in a white background showing her stylish hair and make-up skills. In the ad Kerry
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Manufactured pop is precieved as an unfair advantage towrds other artists. Spending money on plastic surgury‚ stylists and having that "current sound". Often artists volintarily try to reinvent themselves to keep up with the current music climate. Perhaps they are tryin to hide away from the unattractive and embarrassing personality that would jeprodise their hit single. Manufacturing pop artists is thought to be a 21st century trade. However‚ we can trace certain manufactured stars back as far as
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