THE USE OF CLUSTER SAMPLING TO SELECT A REPRESENTATIVE SAMPLE: STUDENT RECRUITMENT MARKETING IN SOUTH AFRICA – AN EXPLORATORY STUDY INTO THE ADOPTION OF A RELATIONSHIP ORIENTATION Submitted by: Tutorial group: Due date: 14 September 2013 TABLE OF CONTENTS 1 INTRODUCTION 1 2 CLUSTER SAMPLING 2 2.1 ADVANTAGES OF CLUSTER SAMPLING 3 2.2 DISADVANTAGES OF CLUSTER SAMPLING 3 3 USE OF CLUSTER SAMPLING IN A RECENT MARKETING RESEARCH STUDY 3 3.1 ADVANTAGES OF
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standard error of your estimate? What is the sampling population for this study? Do you think this sampling procedure results in a representative sample of households with children? Why‚ or why not? Solution: This is a cluster sample because all the elements within the clusters are selected. (Example: All parents who attended selected clinics in the Chicago). The primary sampling unit (psu): Clinics in the Chicago. The secondary sampling unit (ssu): Households with guns (parents who
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Surveys 3-5 December 2003 DRAFT Sampling frames and master samples * by Anthony G. Turner ** * ** This document is being issued without formal editing. The views expressed in this paper are those of the author and do not imply the expression of any opinion on the part of the United Nations Secretariat. Table of contents Chapter Three: Sampling frames and master samples ...................................................................3 A. Sampling frames and their development ....
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Receivable balances for Key West Company as of 20X1. Our team has already completed a thorough evaluation of the company’s internal control and we believe they are excellent. Therefore‚ the team has decided to use the Probability-proportionate-to-size sampling theory‚ (PPS). We have used PPS to find the evidence required to prove there has been no materially misstatement in Key West Company’s accounts receivable accounts. The financial cycle is the cycles of business transactions‚ which involve the processing
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| AUTHOR 5 | AUTHOR 6 | Definition of Sampling | Tejero‚E.G.(2006)p.43Sampling affords all the members of the population an equal chance of being selected and becoming a part of the samples of the intended research. | David‚F.P (2005) p.95It is the representative portion of a population or some elements in a population that will represent the entire population. | Gill and Johnson(2002)p.101All surveys are concerned with identifying the ‘research population’ which will provide all the information
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The key is the use of statistically derived random sampling procedures. These ensure that survey results can be defended as statistically representative of the population. Surveys that do not follow these procedures can produce results that lead to misguided market research‚ strategic‚ or policy decisions. Any so-called "survey" in which no attempt is made to randomly select respondents‚ such as call-in readers’ or viewers’ "polls"‚ is likely to produce results that in no way reflect overall public
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Explain a sampling method that could be used in this case study: First of all‚ there are a few options for sampling methods in this case study of how the relief workers at disaster sites experience and cope with issues that surface. Considering that at the disaster sites “the medical teams are always over-worked‚ equipment is always misplaced and it is hard to deliverer food and medicine as the infrastructure is often broken down because of earthquakes” (line 7). The subjects of the
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light energy from the sun to make their own food (photosynthesise). Sampling plants 1. RANDOM SAMPLING Random sampling is usually carried out when the area under study is fairly uniform‚ very large‚ and or there is limited time available. When using random sampling techniques‚ large numbers of samples/records are taken from different positions within the habitat. A quadrat frame is most often used for this type of sampling. The frame is placed on the ground (or on whatever is being investigated)
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Case 1-3 Canyon Ranch Should Canyon Ranch in the Berkshires develop a clear customer relationship management strategy and make it a cornerstone of its positioning as a preeminent destination spa. Canyon Ranch in the Berkshires has been a profitable business for the affluent customer since 1989. Following in the footsteps of the original location that opened in 1979 in Tucson Arizona by priding themselves on their exceptional customer service and ability to reach each customers individual needs
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Random sampling is the purest form of probability sampling. Each member of the population has an equal and known chance of being selected. When there are very large populations‚ it is often difficult or impossible to identify every member of the population‚ so the pool of available subjects becomes biased. Systematic sampling is often used instead of random sampling. It is also called an Nth name selection technique. After the required sample size has been calculated‚ every Nth record is selected
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