MGT 430: Exam 1 -Service: deeds‚ efforts‚ or performances -Goods: objects‚ devices or things -The distinction between goods and services is not perfectly clear -A product can be classified as either a good or a service -Scale of Market Entities: the scale that displays a range of products along a continuum based on their tangibility ranging from tangible dominant to intangible dominant -Tangible Dominant: goods that possess physical properties that can be felt‚ tasted‚ and seen prior to
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terms of cultural backgrounds. If a company sells its products and services in different parts of the world‚ it must develop a marketing concept that is appealing to an international audience. As people and cultures can differ substantially‚ including their consumption behaviours‚ consumers are potentially different to reach‚ which creates an issue for a marketing manager in the way‚ that it must either follow the global marketing strategy‚ adapt strategy to local circumstances or find a solution
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operations. Also‚ firms are comfortable assessing the political climates in their home countries. However‚ assessing the political climates in other countries is still problematic. Classification and description of political risks When doing international business‚ the manager may face several types of financial risks. The major types of financial risks are commercial risks‚ political risks‚ exchange rate risks‚ and other such as inflation-related risks. Thus‚ political risks are non commercial
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Understanding Social Media Marketing Introduction The term of ‘social media’s marketing’ defines some medium that is able to communicate with everyone through computer (Jim‚ 2010). In other words‚ it is a consumer-generated content through online-tool which can easily approach from consumers (Jim‚ 2010). The electronic commerce‚ which involves the same meaning of ‘social media’s marketing’‚ has many potential advantages as well as very important in marketing process (Sam‚ 2003). The period
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Social Media Marketing Because of the rise in social media sites‚ Marketers have decided to change the place where they reach people. The marketing mix is comprised of four p’s: product‚ promotion‚ price‚ and place. After observing the new trends of the world today‚ it is obvious that more and more people today are online. People are not only online‚ but also on smart phones‚ tablets‚ and any other objects that they can update their status on. Therefore‚ marketers today have to shift their focus
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Name- Mithila Javeri Social aspect in marketing Introduction: What is marketing? Marketing‚ more than any other business function‚ deals with customers. Understanding‚ creating‚ communicating‚ and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice. What is societal marketing or social aspect in marketing? Societal Marketing is basically a marketing concept that is of the view that a company must make good marketing decisions after considering
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Participating in community service is a good way to give back to the community that I live in‚ therefore I have always been excited when I have the opportunity to volunteer for my community. I was extremely excited when I found out that I have to do a Service Learning Project for this class because I have always enjoyed doing community service since I started doing it in high school. I had a hard time deciding what to do in the beginning‚ but later I realized that I could be a leader of the Awana
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Services Marketing 1) Find information about the industry as a whole (no of players; billings; contribution to GDP; market size; Key trends; market leader/s; key stakeholders (customers‚ bankers‚ end-users etc). Industry: Car rental Company: Meru Cabs * In last one decade one can see how the car rental industry has shifted its base from unorganised sector to organised one. * Car rentals increase 14% in current value terms in 2011 to Rs313 million‚ with transactions touching
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1b. International Marketing Task Model Marketing Controllables a) The successful manager constructs a marketing programme designed for optimal adjustment to the uncertainty of the business climate. The inner circle in Figure 1.1 represents the area under the control of the marketing manager. b) The marketing manager blends price‚ product‚ promotion and channels-of distribution activities to capitalize on anticipated demand. c) The controllable elements can be altered in the long run and
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Assignment number 3 Chapter: Service Definition and Channel Strategy Submitted by: Ayesha Arif Shaikh Date: 9th May 2013 Company: Net sol Technologies Service definition Netsol technologies is a service provider company‚ NetSol Technologies‚ Inc. (NASDAQ: NTWK) started its journey as a US based provider with a vision to create superior technology solutions. Relentlessly following their vision they now stand as one of the global leaders in IT Services and Enterprise Solutions. Since its
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