Porcini’s Pronto CERTIFICATION OF AUTHORSHIP: We certify that we the authors of this paper. Any assistance we received in its preparation is fully acknowledged and disclosed in the paper. We have also cited any sources from which we used data‚ ideas or words‚ either quoted directly or paraphrased. We also certify that this paper was prepared by us specifically for this course. Student’s Signature: Luxuan Xie Instructor’s Grade on Assignment: Instructor’s Comments: TITLE OF RUBRIC: Case Analysis
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Porcini’s Pronto Executive Summary Porcini’s restaurants an Italian specialty restaurant chain located in Boston Massachusetts‚ owns and operates 23 restaurants in the northeastern part of the United States and employs over 900 employees. The company’s challenge is to expand its restaurant chain working within its limited resources and brand recognition. Complicated with a saturating domestic restaurant market and major brands currently in the market creates a formidable challenge for Porcini’s
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Connor Ramage 6/30/13 CRN: 50036 Porcini’s Pronto Predicament Tom Alessio‚ Marketing Vice President at Porcini’s Inc.‚ of Boston‚ was pondering issues raised by a potential expansion of his company’s restaurant business. The domestic market for full-service chain restaurants was nearing its saturation point at both in-city and shopping mall locations. The big chains were looking overseas for growth‚ but as a small regional player‚ porcini’s had neither the resources nor the brand power
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to the inception of Porcini’s Pronto. Porcini’s Pronto key features include locations along interstate highway exits‚ while maintaining their food and service standards‚ although it will feature an abbreviated menu. Given the proper execution‚ this fast food and dine in chain concept can yield exponential growth and establish brand recognition in the long run. The owners are considering franchising‚ syndication‚ or remaining company operated at each Porcini’s Pronto; each method of expansion has
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Porcini’s Pronto: "Great Italian cuisine without the wait!" Porcini was opened in 1969 as a family-owned restaurant chain and its business was successful with 4% profit margin. Porcini’s was renowned with its attention to quality and price premium was relatively small compared to its quality and artful presentation. Porcini’s was able to maintain its high product and service quality mainly because it was a family-owned restaurant chain which gave considerable amount of control and of its safe
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Porcini’s Pronto: “Great Italian cuisine without the wait!” As a restaurant chain seeking growth‚ Porcini’s‚ formerly a family-owned chain operating in Northeastern United States‚ considers the option of expanding its business into a new concept – Porcini’s Pronto. Located at interstate highway exits within the operating region of traditional Porcini’s restaurants‚ in order to leverage its brand awareness‚ Pronto is focused in serving quality table-served meals with a fast‚ quality service. Positioned
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Omnitel Pronto Italia Case Study Analysis Vineet Goyal‚ Phaniswar C‚ Sanmati Balaji‚ Ruchir Case: Omnitel Pronot Italia is a private cellular operator. Telecom Italia Mobile (TIM) is a state owned major with 97% of Italy’s 7.5% market penetration due to lack of competition‚ until Feb 1995 when Omnitel entered the market. Omnitel started commercial operations in December 1995 covering 40% of Italian territory. Omnitel bought a new concept of top class customer service to the Cellular Industry
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Pronto Pizza Revisited This time‚ Mr. Scapelli managed to eliminate the biases in the data through selecting the every 10th pizza delivery order and letting the customers inform their own pick-up times. The data is fine and appropriate for statistical use‚ and hence we can go through the statistical calculations. Statistical Efforts Using Excel‚ we found the standard deviation and mean of the sample data for the total delivery time‚ preparation time‚ waiting time and travel time. First
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Pronto Pizza is a family-owned pizza restaurant in Vinemont‚ a small town of 20‚000 people in upstate New York. Antonio Scapelli started the business 30 years ago as Antonio ’s Restaurant with just a few thousand dollars. Antonio‚ his wife‚ and their children‚ most of whom are now grown‚ operate the business. Several years ago‚ one of Antonio ’s sons‚ Tony‚ Jr.‚ graduated from NYU with an undergraduate degree in business administration. After graduation‚ he came back to manage the family business
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Omnitel Pronto Italia 1. What was Omnitel’s advantage when the service was launched in December 1995? Why did the launch not perform to expectations? Omnitel was the first private sector participant in Italian telecommunication market. The company paid $469 million in December 1994 for GSM license and launched its commercial service in December 1995 with network coverage of 40% of Italian territory. The company offered plans similar to its rival Telecom Italia Mobile (TIM)’s with the hopes that
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