CASE STUDY 1: Mega Marketing Consultancy Mega Marketing Consultancy is a 2 year old company and a family business. Mr. Peter Lorenzana is the father‚ Chairman of the Board who is 60 years old with a highschool background only. He will be retiring soon due to his health concerns. He has been an active consultant with other family businesses which are Psyrap Food‚ Inc. and Lorenzana Construction‚ Corporation. Mr. John Lorenzana is the 30 year old son and the General Manager who is an ex-seminarian
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1. CASE STUDY:NATIONAL INSTITUTE OF FASHION TECHNOLOGY‚ NEW DELHI 2. ACME_PortlandCountyard 3. american resource centre 4. Architectural Photography 5. Bamboo Connections & constructions 6. BRTdesignsum 7. case study city walk 8. CHANDIGARH COLLEGE OF ARCHITECTURE 9. CII_Sohrabji_bussiness centre Hyderabad 10. city centre rohini 11. civic centre delhi 12. SRI AUROBINDO COLLEGE OF COMMERCE AND MANAGEMENT LUDHIANA 13. district court 14. Gumangan‚ Nars bamboo architecture 15. INDIAN HISTORY & CULTURE
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This case was written by Nicholas Rowell‚ Research Associate‚ under the supervision of Pierre Chandon‚ Associate Professor of Marketing‚ and Klaus Wertenbroch‚ Professor of Marketing‚ both at INSEAD. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. We thank Eddie Roschi (INSEAD 99) and Patrick Lapointe (INSEAD 99) for providing valuable input based on a report that they wrote while studying
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Abstract This case study highlights about the analysis of the problems‚ background‚ theories‚ and action plans. Before exploring Tucker Company‚ it is necessary to know the background including its past and present. It will be discussed further about the problems in Tucker Company that occurred when it reorganizing its company into 3 new divisions. The 3 new divisions are also known as 3 new product lines of Tucker Company. In the following point‚ it draws the relation among those problems with
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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Case Study: Individuals with Attention Deficit Hyperactivity Disorder This case study focuses on Alphonso Young‚ a 4 –year-old head start student and on Mr. & Mrs. Young‚ Alphonso’s parents‚ Susan Cross‚ Head Start teacher‚ Rory Johnson‚ 4-year-old Head Start student and Marsha Matchwick‚ school psychologist‚ DCSD. Main Key Factors in this case study are dealing with a 4 year child who has and attention deficit disorder. When he plays with other kids in the school‚ he tends to break things‚ take
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Adversity Bringing Out The Best or Good? Recently a tragedy has occurred in New York and many other states being known as “Hurricane Sandy” leaving a mark on our lives. Sometimes in life when natural disasters occur or in general when unfortunate cases occur adversity can truly bring out the real person whether for good or bad. I personally believe adversity brings out the best because in most cases you see people helping by any means and actually some have sacrificed their lives just
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Female Age: 25 years old Birthdate: April 18‚ 1986 Address: Antipolo Del Sur Virac‚ Catanduanes Religion: Roman Catholic Date Admitted: August 15‚ 2011 Status: Married Chief Complaint: Labor Pain Tentative Diagnosis: PU 38-39 wks AOG‚ G2P1 (1001) Final Diagnosis: G2P2 (2002) del to a live Bb Girl Physician: Dr. Reboldera Hospital number: 477 II. Health History A. Present Health History Sharon Magtangob‚ 25 years old‚ was admitted on August
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should be focused on our own economic recovery. The President announced a “significant and sizable reduction” in July of 2011‚ and now it is time to bring them all home completely. A study has shown that every hour‚ taxpayers in the United States are paying $11.26 million for the total cost of both wars since 2001. By bringing the troops home‚ the national debt can begin the reduction process. The war overseas is causing the United States to go deeper and deeper into debt. As a result of so many negative
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2004 What Is a Case Study and What Is It Good for? JOHN GERRING Boston University T his paper aims to clarify the meaning‚ and explain the utility‚ of the case study method‚ a method often practiced but little understood. A “case study‚” I argue‚ is best defined as an intensive study of a single unit with an aim to generalize across a larger set of units. Case studies rely on the same sort of covariational evidence utilized in non-case study research. Thus‚ the case study method is correctly
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