Business Horizons (2009) 52‚ 187—197 www.elsevier.com/locate/bushor How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension Mergen Reddy a‚ Nic Terblanche b‚ Leyland Pitt c‚*‚ Michael Parent c a Capgemini Consulting‚ P.O. Box 785827‚ Sandton‚ 2146‚ South Africa Stellenbosch University‚ Private Bag X1‚ Matieland‚ 7602‚ South Africa c Segal Graduate School of Business‚ Simon Fraser University‚ 500 Granville Street‚ Vancouver‚ BC V6C 1W6‚ Canada b KEYWORDS Luxury brands;
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Assignment #2: Advertisements to Compare Dr. Gary White Sarah Bean Integrated Marketing Communications MKT 506 February 2nd‚ 2013 Abstract Understanding consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way they think and the reason for their purchases. The economy and the market trend is a great way to know the behaviors of these consumers. Consumers are influenced not only by economy but
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by capitalizing on the product differentiation after re-defining the product) • Other chocolates from competitors – different flavors SWOT Analysis Strengths: • Product differentiation: innovative exceptional combination of cayenne and chocolate; meet needs of a specific niche market of spice and chocolate fans. • Quality: usage of premium (best & freshest) ingredients • Flexible return policy: customers who dislike the spicy chocolate truffles have a full
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Alek Krikorian Western Civilization Essay The significance of Karl Benz‚ Gottlieb Daimler and the first Automobiles Towards the end of the industrial revolution‚ as the internal combustion engine developed‚ the opportunity to find an alternative to horse powered carriages arrived. According to G.N Georgano‚ Karl Benz‚ a German engineer who worked in his own workshop in Mannheim developed and built engines for a living. In the year 1885‚ he develops his first prototype. Named the Benz Patent
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spread the desired amount on a cookie sheet. Lightly brush with olive oil or butter (2 tablespoons should cover the whole pack). Skip the olive oil/butter for extra crispy chips. Add a dash of sea salt. For extra flavor sprinkle on some paprika‚ cayenne‚ and chili powder (about 1/8 of a teaspoon of each). Using a pizza cutter cut the tortillas into wedges. Bake for 12-15 minutes‚ flipping the chips about half way. Keep an eye on them to make sure they do not burn. Of course‚ store bought chips will
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there for days. The top of the desk is covered in filthy black hats with faded red CW logos on it. Dodge Viper‚ Corvette‚ and Porsche 911 model’s stretch across one of the shelves. Next to these are Nomar Garciapara‚ Ryan Gomes‚ and Jerry Rice‚ whose heads seem like they never stay still. Two small speakers continuously play music from my ipod sit next to the small Porsche. Next to me‚ on my nightstand sits my hated black alarm clock with its red numbers. A cell phone charger cable snakes across
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LATEST TECHNOLOGY IN THE AUTOMOTIVE INDUSTRY INTRODUCTION: - Technology is the branch of knowledge that deals with the creation and use of technical means and their interrelation with life‚ society and the environment. In the technical field‚ technology keep on having changes and variations because each and every day a new advancement is done to help people and make their life more easy by providing them by new and latest technology and resources in the market. BEGINNING: - Technology is widely
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Automobile industry in Germany The automobile industry in Germany is one of the largest employers in the country‚ with a strong labour force of over 866‚000 (2005) workers in the industry. In addition‚ Germany has the largest share of passenger car production in Europe with over 29% market share‚ followed by France (18%)‚ Spain (13%) and the United Kingdom (9%). Germany is considered to be the birthplace of the automobile since Karl Benz and Nikolaus Otto independently developed four-stroke
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The stample fusine food is Gumbo. The dish combines: French based dark roux and tomato; Spiniesh seafood; German sausage; African Okra; The Canary Islanders’ cayenne pepper and chili pepper. Gumbo typically consists primarily of a strongly flavored stock‚ okra‚ meat or shellfish‚ a thickener‚ and seasoning vegetables‚ which can include celery‚ bell peppers and onions. Gumbo is often categorized by the type of
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