-2 -3 Attribute Mercedes SLK Porsche 911 Corvette Sporty Styling +3 +3 +2 Good Handling/Ride +2 +3 +2 High Cost +3 +3 +2 Great Acceleration +1 +3 +2 Low Repair Frequency -1 -2 +2 To calculate the consumer’s attitude about each brand of car using the Original Fishbein Attitude Model‚ multiply the attribute evaluations time the brand’s rating and sum for each brand: Ao = biei Attribute Rating (ei) Mercedes SLK (bi) biei for Mercedes Porsche 911
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automotive industry with about 720‚000 jobs is one of the biggest industries and dominant employers in Germany and one of the biggest automotive industries in the world (Herbst‚ 2009). With brands like Mercedes Benz‚ Volkswagen‚ Opel‚ BMW‚ Audi and Porsche this industry is major in car manufacturing and technology. According to Taylor (2010) Volkswagen “is the No. 1 automaker in Europe‚ the No. 1 foreign automaker in China‚ and currently ranks second in Brazil”. In most cases German cars are more expensive
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focus strategy. First‚ I want to talk about the Volkswagen which is a big company in the world owns VW‚ Audi‚ Porsche‚ Bentley and many other brands. Every brand has the own characteristics. Among these‚ VW produces cars that have the relatively low price because it is the low-level brand. It targets the low and middle class‚ such as Polo‚ Golf‚ Passat‚ Touareg etc. While Audi‚ Porsche and Bentley produce the more expensive luxury and sports models. Therefore‚ the models produced by Volkswagen cover
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the Car was out of reach and seemingly for the elite. Although there were cars from the rival companies‚ like the Mercedes 170H‚ the Volkswagen was a car company started off from scratch‚ fueled by the designs by the Chief Designer‚ Dr. Ferdinand Porsche.
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STRENGTHS : 1. Volkswagen has a strong global presence i.e currently operating in 153 countries worldwide and it was known to be the 3rd biggest auto manufacturer industry in 2012. 2. The company has a strong diversified portfolio. The brand owns and sells about 13 auto motive brands like Audi‚ Bentley etc. By providing a wide portfolio the brand has catered to needs of all types of customers. 3. Volkswagen is one of the oldest car manufacturers and still has a strong rapid growth in the market
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Analysis In order to draw a conclusion for VW’s stock rating‚ SWOT analysis is conducted in this part. Strengths High product quality Strong brand equity VW group’s brand portfolio includes Audi‚ Bentley‚ Bugatti‚ Lamborghini‚ SEAT‚ 49.9% of Porsche‚ Giugiaro‚ Škoda marques and the truck manufacturer Scania and MAN. (VW Homepage‚ 2012) Strong R&D Weaknesses High costs for implementing the new modular technology (Just-auto‚ 2012) Inadequate focus on shareholder interests (VW Corporate Governance
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Volkswagen and Porsche - Corporate Finance Case study: Mergers & Acquisitions of listed companies by Joachim Häcker What is the macro view of this case study? Small fish tries to eat big fish (financial figures are end of 2005 and rounded): VW: Market cap: €16 bn Book value: €24 bn Cash and cash equivalent: €8 bn (+€4 bn marketable securities) Porsche: Market cap: €11 bn Book value: €3.4 bn Cash and cash equivalent: €3.6 bn VW Porsche case study – by Joachim Häcker Seite 1
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Porsche 1. How does Porsche differ – operating structure‚ financial results‚ etc. – from other major European-based auto manufacturers? To begin with Porsche is a privately owned company controlled by the Porsche and Piéch family. They hold all the 8.75 million voting shares while mainly large institutional investors hold the other 8.75 million non-voting shares. Despite the fact that stock exchange and analysts’ requests more frequent and more detailed financial reporting Porsche is not
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Decision Making Case Study: Porsche Company Institution Name Abstract Porsche producing company is an automobile company that started with the production of Porsche vehicles aimed for the wealthy. Similar to other organizations‚ it understands the customer preferences and that the fundamental aspect for booming product sales includes the following: quality‚ name‚ reputation‚ and the ability to make sales to the target market. To provide a thorough analysis of how Porsche Company has survived in
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Abstract The purpose of this report is to analyse and explain the marketing plan used by Volkswagen to expand their market in the UK. It indicates the basic demand of the UK automobile market‚ market objectives and explains their marketing strategies through porter 5 forces‚ 4ps‚ segmentation and positioning. And this report is divided into 3 parts to deal with them separately. Table of Contents 1 Introduction…………………………………………………………………………………………….. 2. External environment………………………………………………………………………………
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