How professional marketers manipulate customers into buying more than they really need? Person 1: Let me begin with a simple example: If given these 3 options‚ which option would you most likely choose? * Coke - 12k * Burger - 22k * Burger + Coke - 22k Most people would skip the burger-only option and also skip the coke-only option and go for the burger-and-coke option‚ right? Who would want to buy the Burger option alone when both the burger and coke option is offered for the same
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Porsche Changes Tack 1) What has been causing the changes in Porsche’s ROIC? Porsche’s ROIC was quite impressive compared to other competitors of 15.15% in 2004‚ while others struggled to reach 6% to 7%. They had great strategic planning to keep ROIC high by outsourcing and using a combination of licensing. For example‚ for Porsche Cayenne‚ they co-manufactured with Volkswagen saving a lot on required capital to support its business. In addition‚ Porsche had licensed with Valmet of Finland to
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Variances Variances can be either: * Positive/favourable (better than expected) or * Adverse/unfavourable ( worse than expected) A favourable variance might mean that: * Costs were lower than expected in the budget‚ or * Revenue/profits were higher than expected By contrast‚ an adverse variance might arise because: * Costs were higher than expected * Revenue/profits were lower than expected What causes budget variance? There are four key reasons and it is important that
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A New Method for Placement of DG Units in Distribution Networks H.Hedayati‚ S.A.Nabaviniaki‚ Senior Member‚ IEEE‚ and A.Akbarimajd Abstract-- In this paper a new method for placement of DG (distributed generation) units in distribution networks has been presented. This method is based on two factors: analysis of power flow continuation and determination of the most sensitive voltage buses to collapse voltage. This method has been executed on a typical 34-Bus test system. Efficiency of proposed
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worst: Saab broke a record by spending $6‚200 on incentives per vehicle sold in 2007. These incentives crush industry wide profit margins‚ which on average stand at a low 5%. The luxury market has fewer players‚ such as Audi‚ BMW‚ Lexus‚ Mercedes‚ and Porsche. They use fewer gimmicks such as fat rebates or 0% financing‚ and their margins are at a relatively hea1thy 10%. Life in the ultra-luxury market seems to be most tranquil. Competition is more "gentlemanly‚" and changes come at a glacial pace. The
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1) Do you believe that Porsche’s management is appropriately concerned with stockholder wealth? Does Porsche’s ownership structure work to the benefit or detriment of public shareholders? Although Porsche is publicly traded‚ the company is controlled by only two stockholders‚ the Porsche and Piéch families. As the quotation by Holger Härter makes clear‚ the two families hold exclusive shareholder influence over management. An interesting point for class discussion is whether the families actually
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questions. 2. Take the perspective of the general manager of Porsche Japan. How would you assess the cost effectiveness or ROI of investing 20 million Yen a year to sponsor Whitbook? Would you be willing to be a sponsor? Why or why not? Answer by using a break-even analysis‚ and by calculating the expected customer lifetime value (i.e. today’s expected value of a customer’s purchases over the course of his/her life as a Porsche customer). 1 to 2 pages. a. You must know what a break-even analysis
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Wal-Marts distribution system is the most advanced in the world. For most products they use the pull system‚ which simply means that inventory is not moved until a customer buys something and then the system orders a replacement for that item. 85% of the items are picked up at the suppliers warehouse by a Wal-Mart truck and brought to the distribution center. A small amount of products are brought to the store‚ I think by P&G. Wal-Mart uses cross docking a system they perfected to unload a truck
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2. Describe the industry and explain why you have chosen that one (Porter’s five forces). The automotive industry is a big term; indeed it is used to describe a large range of companies and organizations engaged in the development‚ design‚ manufacture‚ marketing‚ and selling of motor vehicles. The automotive industry is one of the world’s most important economic sectors in terms of revenue. The automotive industry is one of the biggest industries in Slovakia with big manufacturers such as Volkswagen
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3. Factors influencing the ability to win orders These are graphically presented as a model of five performance objectives of order winners. The five elements have been expanded into multiple dimensions of the five objectives by Andy Neely in 2007 as pictured in the table below: The multiple dimensions of the five operations performance objectives Understanding of the order winners and their distinguished five operations performance objectives would have major influence on the company’s strategy
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