focus strategy. First‚ I want to talk about the Volkswagen which is a big company in the world owns VW‚ Audi‚ Porsche‚ Bentley and many other brands. Every brand has the own characteristics. Among these‚ VW produces cars that have the relatively low price because it is the low-level brand. It targets the low and middle class‚ such as Polo‚ Golf‚ Passat‚ Touareg etc. While Audi‚ Porsche and Bentley produce the more expensive luxury and sports models. Therefore‚ the models produced by Volkswagen cover
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Volkswagen trades on an open market organization in which Porsche Automobile Holding SE holds the biggest part (31.5%) of the 475‚731‚296 shares remaining as of December 31‚ 2014. The modern voting distribution gives Porsche 50.73% of the voting rights. In return for this voting power‚ Volkswagen designates individuals to Porsche’s official board. Volkswagen’s company structure comprises the as of late chosen CEO‚ Matthias Muller‚ and seven individuals from the Management Board. Answering to the
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the Car was out of reach and seemingly for the elite. Although there were cars from the rival companies‚ like the Mercedes 170H‚ the Volkswagen was a car company started off from scratch‚ fueled by the designs by the Chief Designer‚ Dr. Ferdinand Porsche.
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STRENGTHS : 1. Volkswagen has a strong global presence i.e currently operating in 153 countries worldwide and it was known to be the 3rd biggest auto manufacturer industry in 2012. 2. The company has a strong diversified portfolio. The brand owns and sells about 13 auto motive brands like Audi‚ Bentley etc. By providing a wide portfolio the brand has catered to needs of all types of customers. 3. Volkswagen is one of the oldest car manufacturers and still has a strong rapid growth in the market
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Analysis In order to draw a conclusion for VW’s stock rating‚ SWOT analysis is conducted in this part. Strengths High product quality Strong brand equity VW group’s brand portfolio includes Audi‚ Bentley‚ Bugatti‚ Lamborghini‚ SEAT‚ 49.9% of Porsche‚ Giugiaro‚ Škoda marques and the truck manufacturer Scania and MAN. (VW Homepage‚ 2012) Strong R&D Weaknesses High costs for implementing the new modular technology (Just-auto‚ 2012) Inadequate focus on shareholder interests (VW Corporate Governance
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Introduction: Volkswagen‚ the “People’s Car”‚ has quite a diverse track record of production‚ ranging from cars to military equipment and passenger vehicles to commercial cars. It is a German company that was founded in 1937 with the intention of creating the Volkswagen Car‚ which is now known as the Beetle; however‚ as World War II dawned‚ it shifted its production to military equipment. After the war ended‚ Volkswagen realigned its objectives to producing cars‚ and with that began to expand on
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Volkswagen and Porsche - Corporate Finance Case study: Mergers & Acquisitions of listed companies by Joachim Häcker What is the macro view of this case study? Small fish tries to eat big fish (financial figures are end of 2005 and rounded): VW: Market cap: €16 bn Book value: €24 bn Cash and cash equivalent: €8 bn (+€4 bn marketable securities) Porsche: Market cap: €11 bn Book value: €3.4 bn Cash and cash equivalent: €3.6 bn VW Porsche case study – by Joachim Häcker Seite 1
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Thi Quynh Tran MGT 6203.21 Strategic Management Amberton University Dr. Steve Tidwell Carnival Case Study April 26‚ 2014 Case Abstract Volkswagen AG is the world’s leading automobile company‚ headquartered in Germany. During the recession‚ when other competitors lost dramatically‚ Volkswagen utilized excellent strategic planning to survive through the recession and earn profits. By expanding the business in the emerging market like China and Brazil‚ the company proved the strong growth‚
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Decision Making Case Study: Porsche Company Institution Name Abstract Porsche producing company is an automobile company that started with the production of Porsche vehicles aimed for the wealthy. Similar to other organizations‚ it understands the customer preferences and that the fundamental aspect for booming product sales includes the following: quality‚ name‚ reputation‚ and the ability to make sales to the target market. To provide a thorough analysis of how Porsche Company has survived in
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2012 International Financial Management 2012 INTERNATIONAL FINANCIAL MANAGEMENT ASSIGNMENT Topic - Case 1: Porsche Changes Tack Chapter 1: Globalization and Multinational Enterprise Lecturer: Dr. Mai Thu Hien Students Group 1: Dinh Hoang Anh - 0953040003 Le Thuy Anh – 0953040004 - Leader Nguyen Van Anh - 0953040005 Nguyen Mai Anh - 0953040006 Truong Thuy Anh - 0953040106 Le Duc Binh - 0953040008 FOREIGN TRADE UNIVERSITY FACULTY OF BANKING AND FINANCE 0 Hanoi‚ December 17th‚ 2012
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