PILLAI’S COLLEGE OF ARTS‚ COMMERCE &SCIENCE. MARKETING MANAGEMENT PROJECT TO- prof.PRERNA * NAME- ARUN RAJ.S.PILLAI. * GROUP- SY.B.M.S-B. * ROLL NO- 2361. TOPIC VOLKSWAGEN GROUP’S BUGATTI. DECLARATION I ARUN RAJ.S.PILLAI‚ hereby declare that the project which I am submitting is 100% genuine and is a result of my sincere hard work and toiling. This project has never been used‚ presented‚ preserved or publicized in any other medium‚ institution
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Svetlozar Simeonov 09/25/11 Wankel Rotary Engine – Huge Power in a Small Box According to Philip’s Encyclopedia Wankel rotary engine or just Wankel engine is “Internal combustion engine with rotors instead of pistons.” That not so popular engine is actually about two times lighter than a four cylinder piston engine‚ the one that we all have in our cars‚ for the same power output. It also has four times less moving parts. Much simpler‚ much lighter‚ much smaller it has numerous advantages
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Executive Summary BMW’s marketing efforts have gone through trial and error to create and sustain the brand position and image that it has today. As a global seller of high end luxury cars‚ BMW is in a competitive industry where strategic marketing activities are a key aspect in setting a company apart in an industry. For this particular case‚ BMW’s Jim McDowell sits in front of a very important decision on what his next step will be in following their “The Hire” short film series marketing campaign
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Are Americans ready for smaller is better? Strategic Development and Implementation Introduction America‚ a nation which when it comes to cars has historically sided on the bigger is better side of the spectrum is being invaded by smaller‚ more economically conscious vehicles. Fiat has been manufacturing smaller for years‚ overseas in Europe‚ Brazil and even China. With the acquisition of the American made Automotive company Chrysler in 2009‚ Fiat has launch a marketing campaign to finally
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Speedy Summary BMW’s light makeover on the 6 Series range heightens the luxury ambience of the interior and quietly strengthens the car’s sporting flavor. Always more of any grand tourer compared to a sports car‚ these changes leave the character fundamentally unrevised. Those after well-defined handling should look elsewhere‚ but the coupe in addition to convertible are invitingly sumptuous long-distance cruisers along with authoritative performance correspond. What Is That? The 2016 BMW 6 Series
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Introduction: In the last decade‚ there was a great concern of the pollution caused by the fueled cars emissions and most people agree with that new alternatives must be used. Electric cars and Hybrid cars are the best-known alternatives‚ but the question is: which one is the best and more efficient. This report will talk about Electric and Hybrid cars in history‚ composition‚ comparison‚ and the future of cars‚ showing that the electric cars will be the future cars. 1- History: The Electric car
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Any more is a challenge to draw and confusing to interpret. 1) The first perceptual map below shows consumer perceptions of various automobiles on the two dimensions of sportiness/conservative and classy/affordable. This sample of consumers felt Porsche was the sportiest and classiest of the cars in the study (top right corner). They felt Plymouth was most practical and conservative (bottom left corner). Cars that are positioned close to each other are seen as similar on the relevant dimensions by
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Case Analysis (Google’s Strategy in 2008) Introduction Google is the most used search engine worldwide as of 2008 (Gamble 2008). This is largely due to the consistently reliable search results it produces as its core product‚ in effect creating confidence amongst consumers. To keep this competitive advantage Google needs to identify forces that seem most likely to bring about major change to the industry within the next 3 – 5 years. In doing so‚ Google need to identify 3 – 5 factors that promote
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[Type text] [Type text] [Type text] Name: Ibrahimkhanli Nihad ID: 9253147 WHY DO PEOPLE BUY BRANDS? Brand are inevitable component of modern business‚ which means a class of products‚ that serves to determine a certain product and all have particular name‚ furthermore‚ all are made by a specific company. Primarily‚ mission of the brands is to connect two different basic areas of production and consumption‚ which has a great influence on economy and community. Although‚ these areas were integrated
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Amanda Lopez (11-1) 3 February 2013 English Paul Walker Paul Walker born in California in 1973‚ he made his bigscreen debut in the 1986 horror spoof “Monster in Your Closet.” After appearing in several television shows in the 1990s‚ including Charles in Charge‚ Who’s the Boss? and The Young and the Restless‚ Walker gained attention with a role in the 1999 film Varsity Blues‚ and his TV days were officially behind him. After working in teen movies such as She’s
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