Lecture 5: PRICE AND PLACE Price: - Define the pricing concept and explain different pricing methods ( cost oriented‚ competitor oriented and market oriented pricing) -Explain pricing strategies for new products( market penetration and market skimming) AND existing products. ( Understand condition and when we can use it) -Consider ethical issue in pricing ( don’t think it will be on the exam) PLACE: Define place(distripution) concept and explain the role of intermediaries in distribution
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Case Analysis – PORSCHE CANADA: SELLING WINTER DRIVING In this case will study the challenges of changing consumer perceptions in a long term‚ with a limited marketing budget‚ and how the marketing analysis can provide a best decision. About the company: Start the selling cars in 1948 with the “356” Its most popular car was the 911 2002: introduction of the Cayenee‚ sport car line Products in Canada (2008): Boxster and Cayman (entry-level‚ midengine -$55‚000) ‚ 911 (premier model - $120
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PRICE DETERMINATION IN A COMPETITIVE MARKET METHOD AND PROBLEM A CASE STUDY OF CONSOLIDATED BREWERIES PLC BY OTTAH SAMUEL O. MATRIC NO: 201042000097 DEPARTMENT OF BUSINESS ADMINISTRATION AND MANAGEMENT. OGUN STATE INSTITUTE OF TECHNOLOGY IGBESA‚ OGUN STATE IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF NATIONAL DIPLOMA IN BUSINESS ADMINISTRATION AND MANAGEMENT CERTIFICATION This is to certify that this research work was carried out by OTTAH SAMUEL O. with matric number 2010042000097
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tendency to balance and equilibrium. The following three points define why Wal-Mart can be analyzed using Structural function theory: They keep their prices low but make profits on high volume and fast turnover. Wal-Mart is most admired for its reputation in cost cutting and low prices. Wal-Mart is known to have very low and cheap prices for their products. It stops the need to go look for a bargain at other stores because we know that we won’t find a better deal elsewhere. This way
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This task provides evidence for P6 In this assignment‚ i am going to describe and explain how marketing mix is useful for the new product being bought to the market and how i will be using it. Marketing mix is commonly known as the 4ps: product‚ price‚ place and promotion. These are controllable element and its importantly used when determined and adjusted until the right combination that serve the needs of the product consumers. The product i have chosen for my marketing mix is a phone that
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this paper 1 2 Background Information 2 2.1 Definitions of fundamental terms 2 2.2 Commodity price risk in different firms 2 3 Explanation of derivatives 3 3.1 Options 3 3.2 Futures 4 3.3 Forwards 6 3.4 Swaps 6 4 Hedging strategies with derivatives 7 4.1 Hedging with options 7 4.2 Hedging with futures 7 4.3 Hedging with forwards 8 4.4 Hedging with swaps 8 5 Pros and cons of hedging strategies with derivatives 8 5.1 Pros and cons of options 9 5.2 Pros and cons of futures 9 5.3 Pros and
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A price ceiling is a government-imposed limit on the price charged for a product. Governments intend price ceilings to protect consumers from conditions that could make necessary commodities unattainable. However‚ a price ceiling can cause problems if imposed for a long period without controlled rationing. Price ceilings can produce negative results when the correct solution would have been to increase supply. Misuse occurs when a government misdiagnoses a price as too high when the real problem
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Unit 4: Seminar – Price Controls Unit 4: Seminar – Price Controls Juan Ujueta Kaplan University BU224: Microeconomics Professor: Vilma Vallillee August 1‚ 2012. Price Controls Despite the fact that all markets tend to move into equilibrium‚ there might be occasions when neither buyers‚ nor sellers are satisfied with that equilibrium. Even at an equilibrium point buyers will contest their cases that prices should be go down‚ and sellers contest their
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assignment Take a brand study its price elasticity of demand and relate it to revenue. Say how the REVENUE of the product increases or decreases because of the ELASTICITY. The elasticity of demand measures the responsiveness of the quantity demanded of a good‚ to change in its price‚ price of other goods and change in consumer’s income. Accordingly elasticity of demand is of three types: Price elasticity of demand Income elasticity of demand Cross elasticity of demand Price elasticity of demand: it
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Fluctuating Gas Prices Kyle Bonzelaar Davenport University Gas prices have been on a rapid rise the last few years and not many people are happy with it. It limits those on a budget for how much they can do and how much they are willing to drive. Lately‚ gas prices have been fluctuating in price and going up but are more recently going back down‚ which gives people a little more flexibility at times in their schedule. It lets people do things such as travel and more‚ that they were not able
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