DISCUSSION 1)Analyze the buyer decision process of a traditional Porsche customer. We have five steps in marketing decision making process which are; 1) Need Recognition 2) Information Search 3) Alternative Evaluation 4) Purchase Decision 5) Post-purchase Behavior Generally‚first three steps of marketing decision making process are considered when a customer face a new or complex purchase situation.However in our case‚ Porsche is already known by its customer well and has high reputation among
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|The Porsche | |Individual Assignment | | | |Use the document from: | |_ Principle of Marketing – Chap 5: Consumer market and Consumer Buyer Behavior | |_ website: http://www.mypursuitofhappiness.com
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my/media_rangerover44tdv8.asp [Accessed: 28 Nov 2012]. Topgear.com (2012) Porsche Cayenne GTS unveiled in Malaysia - TopGear Malaysia. [online] Available at: http://www.topgear.com/my/7667-porsche-cayenne-gts-unveiled-in-malaysia/ [Accessed: 28 Nov 2012]. Porsche.com (2012) Technical Specs - Cayenne Diesel - Cayenne Overview - Dr. Ing. h.c. F. Porsche AG. [online] Available at: http://www.porsche.com/pap/models/cayenne/cayenne-diesel/featuresandspecs/ [Accessed: 28 Nov 2012]. Annualreport2011.volkswagenag
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Bentley Motors – the definitive British luxury car company‚ dedicated to developing and crafting the world’s most desirable high performance cars. Goals 1. Have a larger market share. 2. Launch a Sports Utility Vehicle (SUV) in the United Kingdom in 2015. The model will be based on the Porsche Cayenne‚ and will be produced in the United Kingdom. The SUV will be priced around GBP 140‚000. 3. Become more eco-friendly. 4. Increase sales to 1500 cars‚ by 2013. Core Competency and Sustainable
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Karla Saenz FIN3010 Dr.Mustafa Sayim Chapters 8-10 Chapter 8: CTACR If a project with conventional cash flows has a payback period less than its life‚ can you definitely state the algebraic sign of the NPV? Why or why not? No you cannot because you don’t know wether there is a cutoff time or how long it will take to pay off the amount. Just because it will pay itself back does not mean it will be a positive investment to take in. Suppose a project has conventional cash flows and a
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Auto German Automotive Industry Overview Makers – BMW‚ Audi‚ VW Markets – EU and non-EU – overview Stats The largest shareholder of Audi AG is Volkswagen AG‚ which holds over 99 percent of the share capital. Volkswagen AG includes the consolidated accounts of Audi AG in its own consolidated financial statements. In recent years‚ the possibility of Audi being spun off or otherwise divested by Volkswagen has been mooted Daimler AG ‚ geramn car corp Daimler AG is a German manufacturer of automobiles
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Opportunities Ferrari : • Growth in the global market for high-performance super-cars due to growing economies & developing nations. • Expansion of the brand through entering into new & important automotive markets like India wherein competitors like Porsche have already set up base. • Enlargement of customer base (increase appeal of their products to a more variety of buyers) through adding comfort‚ roominess‚ luggage space‚ engines that are more user friendly‚ and so on‚ while at the same time maintaining
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Introduction to Automotive Systems Technology Assignment No.1 Research and discuss the use of steel as a material for the construction of vehicle bodywork and also the reasons why Glass fibre or Aluminium may be used. Benjamin Lichtenberg DT007/1 Submission Date: Monday 6th November 2006 After wood became obsolete as a building material for automotive chassis and bodies‚ steel became the most popular material for the Automotive Industry to use for vehicle bodies. In 1922 the American
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focus strategy. First‚ I want to talk about the Volkswagen which is a big company in the world owns VW‚ Audi‚ Porsche‚ Bentley and many other brands. Every brand has the own characteristics. Among these‚ VW produces cars that have the relatively low price because it is the low-level brand. It targets the low and middle class‚ such as Polo‚ Golf‚ Passat‚ Touareg etc. While Audi‚ Porsche and Bentley produce the more expensive luxury and sports models. Therefore‚ the models produced by Volkswagen cover
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questions. 2. Take the perspective of the general manager of Porsche Japan. How would you assess the cost effectiveness or ROI of investing 20 million Yen a year to sponsor Whitbook? Would you be willing to be a sponsor? Why or why not? Answer by using a break-even analysis‚ and by calculating the expected customer lifetime value (i.e. today’s expected value of a customer’s purchases over the course of his/her life as a Porsche customer). 1 to 2 pages. a. You must know what a break-even analysis
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