Consumer Behaviour 11/10/2012 CASE STUDY ASSIGNMENT # 1 PORSCHE CANADA: SELLING WINTER DRIVING Mrs Leila Hamzaoui Essousi THE TEAM: MONSTERS Safa Hanfi Feriel Babbou Yassine Kacem Ilyes Belhaj 1 Consumer Behaviour 11/10/2012 The Table of Content: I. II. The executive summary Situation analysis (and current problem the company is facing) a. The market b. Micro-environment c. Macro-environment The assignment questions Key marketing issue and expected results III. IV.
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discuss some differences and similarities between driving in the summer and winter. First off‚ when driving in the summer you would have to be more aware of the rules of the road because the police are out more and more people will be crossing the street. In the summer there are more student drivers on the road then in the in the winter because the roads are clear and easier to drive on. In would be best if you get a tune up on your car going into the winter. Because you will need certain body part for
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Topic: Compare and contrast driving in the winter and driving in the summer. We may believe that driving an automobile is similar in every season. But we should know that winter and summer offer different pleasures and challenges. The most obvious distinctions between these seasons are the temperature‚ the roads conditions and the amount of daylight. Indeed‚ each of these variables can change the driving conditions dramatically. Nevertheless‚ drivers can also enjoy the road if they respect
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THE GROUP...................................................................................... 2 The company’s history ..................................................................................................... 2 Present situation | Porsche in numbers.............................................................................. 3 3 | THE MACRO-ENVIRONMENTAL FACTORS (PESTEL ANALYSIS) ............................................... 4 4 | ANALYSIS OF THE INDUSTRY.....................
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Porsche Catherine J. McConnehead MGT 4070 January 27‚ 2015 Dr. William Hahn South University‚ Savannah Analysis of Porsche “I couldn’t find the car of my dreams‚ so I built it myself‚” Ferdinand Porsche One of the key goals of a company is branding. Many companies strive to create a brand that will be memorable to every consumer over time. It is a part of the chain‚ if done correctly‚ will be the strength of the company and needs to be stronger than ever. Porsche
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Study Report Introduction Porsche Automobil Holding SE is a German luxury car company founded by Ferdinand Porsche in 1931. Until 2008‚ the Canadian segment of Porsche was operated through Porsche Cars North America. When Canadian sales reached nearly 2‚000 units‚ the company decided that there should be a headquarters and operations to meet the demands of the local market. Porsche Canada became an official stand-alone subsidiary in April 2008 (Mark‚ 2011). Porsche Canada had sold 1‚682 new vehicles
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Executive Review Porsche is a company that prides itself in quality and customer satisfaction. Because of this customers are always considered to be first priority for the company. The only issue with this business method is that the shareholders do not feel valued. Porsche operates more like a family-owned firm instead of focusing mainly on shareholder value. While operating like a family-owned firm may be admired by some‚ it also has a downside. The company has been somewhat infamous for occasional
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Case Week 2: Porsche (40 points) Please read the case on page 171-173 and answer the following questions: Question 1: analyse the buyer decision process of a traditional Porsche customer. (10 points) There are five steps to analyse the buyer decision process they are‚ need recognition‚ information search‚ evaluation of alternatives‚ purchase decision and post purchase behaviour. Porsche drivers don’t need to go through all these steps you can see above. Porsche drivers purchase their car because
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BUS 488- STRATEGY PORSCHE NG KEE YANG ANDREW B1114179 1. Strategic Profiles and Case Analysis Purpose Porsche’s mission‚ vision and its reputation are clouded after the take over of VW group. VW group oversaw the take over of other famous brands like‚ Bentley‚ Buggati and Lamborghini. Under the new leadership and direction from the top brass‚ the first move was to restructure Porsche. The restructuring saw Porsche’s top executives sent to other car brands in VW group to share expertise
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must be known for the Porsche Carrera. If the car is relatively inelastic‚ the company can count on high exchange rate pass-through. Meaning‚ that the Porsche may keep the profit margin by increasing the price of the car as the U.S. dollar weakens in relationship to the Euro. If the car has elastic demand‚ meaning that price elasticity is less than 1‚ the car maker will have to reduce margin in order to keep price constant in order to achieve sales. We suspect that Porsche cars are relatively price
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