Master of Business Administration BMO6511 Strategic Management And Business Policy [pic] Strategic Analysis of MAXIS Broadband Written by : |Beh Yi Shan‚ Nicole |3685456 | |Ng Kai Ning‚ Caryn |3841376 | |So Mee Chen‚ May |3841366 | |Wong Ling Yee |3841364 |
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History -Origin and early acclaim Maxis was founded in 1987 by Will Wrightand “idea guy” Jeff Braun to help publishSimCity on home computers. Before then‚ the game was only available on a limited basis on the Commodore 64 due to few publishers showing any interest inporting it. The reason for this is because SimCity wasn’t a traditional game that had definite “win” and “lose” conditions. The title went on to become‚ statistically‚ one of the most popular and successful video games of all time.
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Background Maxis Berhad‚ with its joined subsidiaries (together‚ Maxis)‚ is the leading mobile communications service provider in Malaysia with over 11.4 million mobile subscribers as of 30 June 2009.Maxis was granted licences to operate a nationwide GSM900 mobile network‚ a domestic fixed network and an international gateway in 1993. It commenced its mobile operations in August 1995 and launched its fixed line and international gateway operations in early 1996.Since its establishment‚ Maxis has been
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In Malaysia‚ there are only three giants in the telecommunication industry and among those three‚ Maxis shine the brightest among them because of its speed and capability in the cellular network. On top of that‚ Maxis is the number one choice when it comes to cellular network among phone user all over Malaysia. Their missions are “Today Malaysia’s leading mobile communications service provider” “Tomorrow the nation’s premier integrated communications service provider”. The vision are to bring the
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Synopsis Business Review’s Maxis Communications Berhad contains a company overview‚ key facts‚ locations and subsidiaries‚ news and events as well as a SWOT analysis of the company. Summary This SWOT Analysis company profile is a crucial resource for industry executives and anyone looking to quickly understand the key information concerning Maxis Communications Berhad’s business. Business Review’s “Maxis Communications Berhad SWOT Analysis & Company Profile” reports utilize a wide range
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Maxis Communications Berhad (MAXIS) - Financial and Strategic Analysis Review Maxis Communications Bhd (MCB) is a leading communication and the internet technology service provider with a base of over 20 million subscribers. The company provides variety of communication products namely‚ mobile services‚ residential fixed line services and broadband internet services for individual and businesses. In addition‚ the company also operates and international gateway services. Its geographical operations
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Maxis Berhad started their operations in the year 1995 being the leading mobile communication service provider in Malaysia with more than 11.4 million mobile subscribers up to date. (Maxis Berhad‚ 2011) SWOT is the acronym for Strengths‚ Weaknesses‚ Opportunities and Threats where it will be used to assess the business as it is important for companies to analyze SWOT on their companies. It will also be analyze in this report on how the strengths will be used to overcome the weaknesses as well as
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Findings and Analysis Consumer Analysis These are among the feedback that Maxis has analyze and with these‚ they use it as a guidance to perform their Corporate Social Responsibilities ( CSR) in fulfilling customer’s satisfaction. Internal factor: Strength Weakness Innovative culture Strong management Customer loyalty Economics of scale Weak supply chain Weak brand External factor:- Opportunity Threat Online market Innovation New service New technology New markets New products
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Introduction Of Business Maxis Bhd ( Background of Maxis Bhd .) -Maxis Berhad is a leading mobile phone service provider in Malaysia ‚ was established on 1995 under the name of Maxis Mobile Sdn Bhd .Which the founder is Ananda Krishnan who are one of the richest man in Malaysia . Maxis Mobile Sdn Bhd operates as a subsidiary of Maxis Berhad. -Since the commencement of commercial operations of its parent company‚ Maxis Communications Berhad‚ in 1995‚ Maxis Malaysian business has been
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Maxis Communications Berhad ("Maxis") today launched its first ever Hotlink prepaid one country‚ one rate plan which offers customers the best value for their money. With Hotlink’s 39 sen per minute anytime‚ anywhere in Malaysia calls‚ customers will enjoy one flat rate nationwide‚ which means savings of up to 68% for domestic calls. This value-added rate is available for calls made within the Maxis 012 and 017 network‚ and on Hotlink’s Talk plan. Customers on the Activ5 SMS plan will enjoy the
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