Introduction McDonald’s is arguably the most recognisable fast food brand across the world. There are currently 760 franchised McDonald’s restaurants across Australia and more than 31000 worldwide. These restaurants provide employment for some 1.5 million people (McDonald’s 2008). In terms of their product‚ the McDonald’s menu went largely unchanged for many years‚ although they have started to diversify more recently. Traditionally selling various varieties of burgers served with French fries
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1. Rivalry among existing firms: The rivalry among existing competitors in the automotive industry is very aggressive. Note that since the arrival of the Chinese participant Huawei‚ eventhough it still has no presence in the automotive industry‚ they already have services that will be integrated this year as both telecommunications and internet GPS for cars‚ these features were already accepted and endorsed by recognized auto manufacturers. All this has made the competition become more intense
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decision points since strategic moves don’t have a single possible pathway. For instance‚ a pharmaceutical firm might grow its global footprint by first broadening its product arenas then using this foundation to broaden its geographic market arenas. 5. ECONOMIC LOGIC The economic logic element
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Porter’s 5 Forces in relation to JD Sports Bargaining power of suppliers The products offered by JD Sports range from a number of different established brands that give JD Sports a strong relationship with suppliers in terms of bargaining power. This is represented by the fact that JD stores supply a wide range of competitively priced sports and leisure clothing‚ footwear and accessories under a mix of brands (JD Annual Report and Accounts‚ 2014) Therefore using a wide range of suppliers makes it
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PORTERS Five Forces Model The porter’s five forces model argues that the more limited is the ability of the firm to raise the prices and earn greater profits. A competitive force plays an important threat in reducing the profit to the company. Bargaining power of Suppliers Suppliers always play vital role in any industry because the quality of the raw materials will influence the value of the finished goods that are delivered by that organization. If the supplier’s power is high it will increase
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Situation Analysis: Entrepreneur Robert Deluce introduced Porter Airlines in 2006 aiming to create a higher value experience for its customers compared to other major players and competitors in the Canadian airline industry such as Air Canada and West Jet. The brand image is designed to provide upscale and refined service to its customers‚ giving the sense of traveling in first class with free amenities that competitors provide at very high prices such as meals‚ beverages‚ wine‚ etc. Even thought
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Barriers on an industry always have a major effect for new and upcoming business. In the food industry the pile of Governmental red tape is long and ugly. Almost any service that has anything to do with serving the general public with food has to meet set standards by the food and drug administration and health departments and U.S. Department of Agriculture. Furthermore‚ the regulations and inspections on the State and Local levels a food company must comply with. The food industry is a tough
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Porters 5 Forces: Suppliers The bargaining power of suppliers‚ one of Porter‟s Five Forces‚ can have a significant effect on an organization. Suppliers hold power over a firm when they increase prices and reduce the quality of their product and the firm cannot use their own pricing to recover these changes in costs. Switching costs is the “negative costs that a consumer incurs as a result of changing suppliers‚ brands‚ or products”. Switching costs can represent a variety of things: time and
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Rivalry Unlike what one would expect‚ KFC has little rivalry with similar fast-food chains in China. The primary reason is that their core products are different‚ as in they sell different kinds of fast-foods with very different tastes and styles. For example‚ if KFC raised its price for chicken by a small amount‚ Chinese chicken lovers who may not be as accepting to pizzas (many Chinese people strongly dislike the taste of cheese) are not going to switch to Pizza Hut just because the price
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Running head: PORTER’S STRATEGIC FRAMEWORK Porter Five Forces Analysis Managerial Economics – MBA 500 Instructor: Professor Franklin By: LaTonya Perryman Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Concordia University Wisconsin November 1‚ 2011 Table of Contents Introduction……………………………………………………………………………3 Michael Porter’s Strategic Framework…...……………..……………………..………3 The Long-run Efficiency Implications of an Oligopoly……………………………
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