PORTER ’S VALUE CHAIN ANALYSIS The porter’s value chain is a model that helps to analyze specific activities through which firms can create value and competitive advantage. There are two activities in value chain which are: Primary activity – directly concern with creating and delivering a product. Support activities – not directly involved in production‚ may increase effectiveness or efficiency. PRIMARY ACTIVITIES | DESCRIPTION | Inbound Logistic | * Concerned with receiving
Premium Marketing
For my ethnography project‚ I will choose to study the life of a restaurant located a couple of blocks from my apartment. The name of the restaurant will be anonymous‚ so I will just refer to it as “Restaurant X‚” in addition‚ I will call the employees in this project by other names to protect their privacy. The main purpose of this ethnography is to compare the norms of the employees when the manager is present at Restaurant X and when he or she is absent. Norms are the behavior within a
Premium Sociology Management Food
this purpose‚ Porter identified a range of interrelated generic activities common to a wide range of firms. The resulting model is known as the value chain. According to Porter (1985)‚ " Competitive Advantage arises out of the way firms organise and arrange discrete activities". Through using the Value Chain‚ the activities performed by a firm competing in a particular industry can be grouped into categories as shown in the model below: Upstream Activities Downstream Activities Porter distinguishes
Premium Value chain Strategic management Management
Executive Summary Porter Airlines‚ a short-haul commercial airliner established in 2002‚ have enjoyed significant and steady growth since inception. The concern now is to devise a solution that will allow Porter to continue its controlled expansion strategy‚ as it has been so successful and integral to the growth of the company over the past several years. Situation Analysis Porter Airlines operates in a fiercely competitive airline industry‚ where competitors compete based on price‚ service‚ and
Premium Airline Avianca Airport
bars‚ upscale supper clubs on the Spirit-class ships‚ and huge kid and teen centers on the Conquest-class ships.(1) SITUATION ANALYSIS A situation analysis researches the organizations current position in the marketplace and reveal potential opportunities to promote it (J.R.ABBEY 1998 ‚P.54). The cruise market situation has been anallysed accordin to the S.W.O.T. analysis (keller‚kotler 2006 p52.) Strengths Weaknesses High fixed costs (25% of overall operating expenses) Onboard service is labor intensive
Premium Holland America Line Carnival Cruise Lines Cruise ship
to Michael Porter (2008)‚ the key reason for the existence of intense competition and rivalry in the health care industry works as a mechanism to increase value for patients. Competition or opposition has ensured provision of better products and services to satisfy the needs of customers. It is capable of increasing value for customers over time. Quality and process improvements‚ as a result of competition or opposition leads to decreased cost and increased customer satisfaction (Porter‚ M. 2008)
Premium Health care Healthcare reform Health insurance
Porter’s Five Forces Analysis Threat of New Entry There are many companies manufacturing and selling office products at an international level. New entrants can find it easy to enter and establish their position in the market by basing their strategy on low cost. The market offers growth opportunities to new entrants as well indicating low entry barriers for the firms wanting to enter into the area of office products. Therefore it can be stated that Staples Inc is operating in an industry where
Premium Financial crisis Recession
Power (one of Porter’s Five Forces) Buyer Power Definition Porter’s Five Forces of buyer bargaining power refers to the pressure consumers can exert on businesses to get them to provide higher quality products‚ better customer service‚ and lower prices. When analyzing the bargaining power of buyers‚ the industry analysis is being conducted from the perspective of the seller. According to Porter’s 5 forces industry analysis framework‚ buyer power is one of the forces that shape the competitive structure
Premium Barriers to entry Porter five forces analysis Strategic management
Chapter 7 Money is anything which people are willing to accept in exchange for goods and services. Barter involved exchanging or swapping goods or services which people already have for something else they need. For example a pig in exchange for a pair of shoes. This system was very complicated. Not only did you need to find someone who had what you needed‚ but he/she had to be willing to accept whatever you had to offer. To overcome this problem money was introduced. For example how many
Premium Currency Euro European Union
Porter S.W.O.T Analysis Strengths TCAA (Billy Bishop City Airport) – The location of this airport‚ combined with the TCAA/Porter strategic partnership offered significant advantages to Porter. Owning airport infrastructure allowed Porter to better handle operational coast and better control the customer experience. Fleet – Only using a single aircraft (Bombardier Q400 with 35%) resulted in cost savings in maintenance‚ training‚ employee pay rate and airport fees. Amenities – In flight and
Premium Airline Airport Avianca