Topic-Food Focus- family togetherness‚ Deep dish pizza‚ New York style pizza and homemade pizza‚ Purpose – to inform Audience – single parents with small children Tone – excited Who- bonding over pizza What – promotes bonding with your children Why – continue or create family experiences When – past and present Where – Home with your kids Emphatic Writing Pattern Pizza is a very common food Item you can find anywhere in New York‚ it can provide a quick fix if you are hungry but it can
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Porter analysis of Zara Zara fashion chain‚ with 546 stores in 30 countries today from which 340 are outside Spain- and 2914‚3 millions of total sales in 2002‚ is undoubtedly the group’s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group’s total stores‚ accounted for 72% of the group’s total sales and contributed to the holding’s total profits for 540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003 takes the lion’s share
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PORTER Analysis Competitive rivalry: In United States as in Sweden‚ we can observe there are some companies operating in the furniture industry and there are many on the market retailers like Home Depot‚ Wal-Mart‚ Costco‚ Euromarket‚ etc... The import of products from China for all these companies allows them to sell at low cost. These elements therefore tell us that the furniture industry is very competitive. There is an analysis of the rivalry of IKEA in this sector: IKEA works in a highly
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Competitive Analysis Porter’s Verdict The Porter framework shows that the airline industry is exceedingly unattractive. Nevertheless‚ JetBlue has quickly attained profitability while maintaining its unusual low cost‚ low-fare‚ and high-quality service strategy. Rivalry is High Consolidation notwithstanding‚ rivalry is high as numerous competitors remain in the airline business. Major airlines such as Delta‚ United and American offer a substantially similar flying experience to the customer
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Analysis Rivalry Among Competitors Game console companies are facing strong rivalry competitions. As the industry develops‚ every game console company tries to implement the latest graphic technology into their products‚ and those who fell to apply the new technology have seen a decline of the market share. In addition‚ many of the console companies are exploring new functions that are not just video games. Threat of New Entrants The threat of new entrants is low. All the game console companies
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from them. 4. The key factors that determine success for the companies in regional airline industry are securing a partnership with a major airline‚ expansion of partnerships to include new routes and additional departures‚ and increasing its range. 5. SkyWest is employing a focused differentiation strategy and has been seeking to fulfill customer satisfaction through valuable and reliable flights. It is trying to achieve greater levels of customer satisfaction than its competition. 6. SkyWest’s
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QUESTION 1 Perform a SWOT Analysis for the restaurant and explain how County Kitchen could be competitive with the deployment of mobile commerce? SWOT analysis is grounded in the basic principle that strategy-making efforts must aim at producing a good fit between a company’s resource capability (as reflected by its balance of resource strengths and weakness) and its external situation (as reflected by industry and competitive conditions‚ the company’s own market opportunities‚ and specific external
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Porter Analysis “Starbucks Case” I. Threats of Competitors Now a day‚ Starbucks is very well known in the market‚ so with this competitors are arising rampantly. Small coffee retail outlets are growing rapidly in America and it seems to be multiplying. Based on the study of the Ivey Management‚ there are more than 3485 competitors in the market. All are coffee retailing or even café or with carts. In US‚ they have low barrier to entry in the retail specialty coffee market. This has resulted
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7/22/2015 How to use porter ’s five forces model (http://www.smartinsights.com) Sign in (/wp-login.php) Become a member (/membership/) Resources (/digital-marketing-advice/) Blog (/blog/) About (/about/) Contact us (/contact-us/) How to use Porter’s five Forces NOVEMBER 18‚ 2013 MARKETING MODELS (HTTP://WWW.SMARTINSIGHTS.COM/MARKETING-PLANNING/MARKETING-MODELS/) (http://www.smartinsights.com/marketing-planning/marketing-models/porters-five-forces/?share=twitter&nb=1) (http://www.smartinsights
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Porter’s 5 forces analysis on Air Asia 1. Threat of new Entrants The extent of barriers to entry depends on the strength of: Customer has little brand loyalty. If consumers of Air asia do not have brand loyalty‚ then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Air asia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete
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