Resources Assessment 2 – Group Presentation Boost Juice Expatriate Program Challenges in Germany March 23‚ 2010 Authors: SindooraNiranjan‚ 110024230 Maggie Sinclair‚ 110058024 Kai Zhi Lee‚ 100111728 Ke Yu‚ 100070856 Harnie Kumaraguru‚ 110026969 Word count: 1105 (excluding external referencing) Introduction The concept of Boost brand was created in 1998 when the founder‚ Janine Allis‚ realized the fashion of the juice bar when on holidays in the United States. She
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Introduction This paper shall involve and include a discussion and analysis of the macro environment of business using the extended PESTLE tool and an analysis of the micro environment in which the business operates by use of the Porters Five Forces Model as a tool. From the analysis of the micro environment of the business‚ one trend and one crisis will be identified and there will include a short strategy in which the business can address each of these issues. In this case‚ the situation surrounding
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Jamba Juice was founded in April of 1990 by Cal Poly graduate Kirk Perron‚ along with cofounders Joe Vergara‚ Kevin Peters‚ and Linda Ozawa Olds. Their goal was to sell healthy smoothies. It‘s corporate was called Juice Club‚ Inc. in San Luis Obispo‚ California. In August of 1997‚ Jamba made an agreement with Whole Foods Market to sell natural products inside some of the market’s locations. In March of 1999 they acquired Zuka Juice Inc‚ Zuka was a smoothie company that was very popular at the
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I hate orange juice yet I want orange juice right now more than I ever wanted anything. Every day I want something I can never have yesterday it was to be able to have a bath and today its orange juice. Daisy says that once I fully accept that I’m dead that all things that I want will go away. Daisy is what is known as a helper‚ she helps the newly deceased come to terms with being dead so they can move on from the land of the living and join the other spirits. I have fully accepted that I’m dead
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1. Reading for this Lecture Porter M. (1990)‚ The Competitive Advantage of Nations‚ Chapters 3&4 2. Why Location Matters The ways that firms create and sustain competitive advantage in global industries provides the necessary foundation for understanding the role of the home nation in the process. There are five premises we must understand relating to national advantage: 1) The nature of competition and the sources of competitive advantage differ widely among industries and industry segments
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India Study)‚ fruit juice is not an alien concept for the Indian market. However‚ a very large part of the Indian consumer today feels alienated when fruit juice is packaged. Perhaps‚ that is why packaged juice accounts for only between 15% and 20% of the total juice consumption in India. Compared to the West‚ packaged fruit juice penetration‚ at just 4%‚ is still very low (Source: NRS 2005). Symbolised by the orange fruit‚ packaged juices and nectars are driven by fresh juice made at home and popularised
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other uses‚ see Juice (disambiguation).A glass of orange juice.Juice is a liquid that is naturally contained in fruit and vegetables. It can also refer to liquids that are flavored with these or other biological food sources such as meat and seafood. It is commonly consumed as a beverage or used as an ingredient or flavoring in foods.Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. For example‚ orange juice is the liquid
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A Porter’s Five Forces Analysis explores five principal industry factors to determine the attractive of a given industry in a given market. In this P5F exercise‚ we look at the automobile industry in India. This is independent of any manufacturer. As such‚ it applies to every Indian car manufacturer. In any P5F analysis‚ one must examine the following: 1. The threat of new entrants 2. The bargaining power of buyers/customers 3. The threat of substitute products 4. The amount of bargaining
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Zero© Ice-cream Juice Bar Enterprise Project Lecturer: Tom Colon 29/03/2013 Students: Ramyar Assad‚ Jinghua Sun Content 1. Executive Summary 2. Description of Business 3. Market Research/ Analysis 4. Marketing Plan 5. Production/Operations Plan 6. Human Resources & Organisational Structure 7. Financial Plan 8. Start-Up Schedule 9. Appendices 10. Bibliography Executive Summary The business which is going to be
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Porter’s Five Forces Model versus A Blue Ocean Strategy Porter’s Five Forces Model‚ provided by Michael Porter‚ is an external environmental analysis tool for a specific market. This model emphasizes that in any existing industry‚ there are five competition forces: threat of new entrants‚ power of suppliers‚ power of customers‚ threat of substitute products‚ and intensity of competitive rivalry. In addition‚ these five forces can influence and determine the profitability of the enterprise. Using
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