Marketing Audit The Body Shop Module Title: Strategic Marketing Management Module Code: MARK 3015 Tutor Name: Qing Ding Jason Bent James Beddow Daniel Burt To Chan 1 Table of Contents Introduction...................................................................................................................3 Environmental Pressures ● Political factors.....................................................................................................4 ● Economical Factors...........
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[pic] Question: Use Porters Five Forces Model to analyse your industry. Answer: Threat of new entrants In most industries‚ and especially in the Electrical Transformer industry‚ a new company cannot enter the market at an equal level with those of already established companies due to the number of barriers that exist‚ that will prevent them entering on equal grounds‚ some of these are as follows‚ · The cost of a new company staring up would be so large due to the large amount of new
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SUBMITTED TO PROF. S. SRIRAM SUBMITTED BY APARNA PARTHASARATHY Aparna Parthasarathy PGXPM -05 –Term 5 05 10/1/2009 Strategic Management – Industry Analysis Assignment 2009 INSTRUCTIONS FROM PROF. SRIRAM PDF of INDIAN TV Industry is circulated as a sample for your reference. The take home assignment for the SM course is as follows: 1. Please do a analysis of your Industry using the five force framework. 2. Identify a cost leader/differentiator in your industry and explain how they achieved it
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PESTEL‚ Porters Five force Model & SWOT - Ceylon Cold Stores Content 1. Introduction 2. SWOT Analysis 1. Strength 2. Opportunities 3. Weaknesses 4. Threats 3. PESTEL Analysis 1. Political & Legal 2. Technological 3. Economical 4. Social & Environmental 4. Porters 5 Forces 1. The power of Buyers 2. The power of Suppliers 3. Competitive Rivalry 4. The threat
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Porter Five Forces Analysis STRUCTURE AND REMAIN CONCEPTS: The threat of the entry of new competitors Profitable markets that yield high returns will attract new firms. This results in many new entrants‚ which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can be blocked by incumbents‚ the abnormal profit rate will tend towards zero (perfect competition). The existence of barriers to entry (patents‚ rights‚ etc.) The most attractive segment
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The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. The Body Shop
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The Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer‚ which launched in 2009‚ is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal
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determine how this competitive environment affects the competence in our evaluated firm. Then comes the internal analysis to determine if Apple has or not the tools to be considered as a firm with a competitive advantage above its rivals. Porter´s Five Forces Analysis: New Entrants’ Threat: * Because of standardization of PC components and thanks to the economies of scale‚ the prices came down significantly in this industry‚ this represents a great barrier to new entrants who has to decide
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保留一切权利，包括诉诸法律寻求救济的权利。 除非您与 ISI 签署的有关协议 （ 如有 ） 允许 ， 或者除非 ISI 书面同意， 就本文件及一切复印件 ， 您不得使用 、 复制 、 修改 、 公开 、 转发第三 方、出租、出售或进行任何形式的处分。 FIVE FORCES ANALYSIS The specialty chemicals market will be analyzed taking specialty chemicals manufacturers as players. The key buyers will be taken as b2b end-users‚ and commodity chemicals producers as the key suppliers. Summary Figure 1: Forces driving competition in the specialty chemicals market in China‚ 2011 SOURCE: MARKETLINE MARKETLINE The degree of rivalry
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IntroductionThe Body Shop a globally recognised brand name in the natural cosmetic and toiletries industry‚ founded by Dame Anita Roddick‚ in the year 1976. Dame Anita began Body Shop to create a living for herself and her family (About Dame Anita Roddick‚ n.d.). The Body Shop which began as a small store in England today has over 2400 stores across 61 countries in the world with over 1200 products (The Body Shop website). The Body Shop also has a strong value and ethics based business concept‚ which
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