KFC MALAYSIA The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 500 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact‚ KFC Malaysia has developed a distinctive Malaysian personality of its own. COLONEL’S STORY KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew
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1. Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: • Existing loyalty to major brands • Incentives for using a particular buyer (such as frequent shopper programs) • High fixed costs • Scarcity of resources • High costs of switching companies • Government restrictions or legislation Power of Suppliers
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MANAGEMENT GROUP MEMBER: NICKY ISIS RAHAT ALI INTRODUCTION BACKGROUND § KFC is the world’s No.1 Chicken QSR. § Leading in UK‚ Australia‚ South Africa‚ CHINA‚ USA‚ Malaysia and many more. § Introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. § Products are made on the motto of“Crispy outside‚ juicy inside. § KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant
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Frishabh: Introduction • KFC (Kentucky Fried chicken) is the world ’s largest chain of fried chicken fast food restaurants‚headquartered in Louisville‚ Kentucky in the United States.It is the second largest restaurant chain after McDonald ’s‚with over 17‚000 outlets in 105 countries and territories. Itwas founded by Colonel Harland Sanders‚ who began sellingfried chicken from his roadside restaurant in Corbin‚ Kentucky during the Great Depression. taking a trip down KFC’s memory lane Harland
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environment there are many factors that will effect the decision making in any organisation. To overcome and analyse these factors organisation can categories it in to PESTLE model which is considered as below. The macro-environmental or external factors of KFC can be identified by using PESTLE analysis which stands for Political‚ Economic‚ Social‚ Technology‚ Legal and Environmental. Political factors: This factor mainly deals with the government policies and procedures which is worked out through legislation
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or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ cities or neighborhood. Geographically‚ KFC is used in every part of the country as well as all over the world. They focused
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Background KFC Corporation Kentucky Fried Chicken was founded by Harland Sanders in Corbin‚ Kentucky. Harland Sanders was born on a small farm in Henryville‚ Indiana‚ America‚ in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs and spices with wheat flour until he got success and he had a secret recipe for cooking chicken. Sanders opened the first facility with a 142-seat restaurant‚ a motel‚ a gas station. During the 1930s an image that would became
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KFC‚ or also known as Kentucky Fried Chicken‚ has been one of the most famous fast food franchises nowadays along with McDonald’s and Subway. Looking at the graph above we can see that Yum! Brands‚ the parent’s company of KFC are the third biggest firm in the fast food industry. By serving more than 12 million customers in 21000 stores in 109 countries every day‚ KFC has become the world most popular chicken fast food franchise. (1) However‚ over the past decade‚ KFC’s suppliers have been caught
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0Introduction Kentucky Fried Chicken (KFC) Corporation is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. It is the world’s most widespread chicken restaurant chain offering services to more than 12 million customers in 109 countries all around the world. It is also the largest fast-food chicken operator‚ developer‚ and franchiser in the world. It has grown to become one of the largest quick service food service systems in the world. KFC operates more than 5‚200restaurants
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The twelve year return-on-equity data for the Tobacco Industry of 27.9% is substantially above the all-industry average of 14.1% given in the Business Week data. Examining Porters five forces reveals the keys to the Tobacco industries superior profit performance. The price customers are willing to pay for a product depends‚ in part‚ on the availability of substitutes. The absence of close substitutes in the case of cigarettes means that consumers are comparatively insensitive to price increases
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