Management – Que Nguyen 4 Lecture Program Week Lecture Topic Required Readings 1 2 3 4 5 6 7 8 9 10 Course overview – Overview of strategy Strategy crafting and execution Environment‚ industry and competitive analysis Internal and capability analysis Case study 1 presentation Strategy and competitive advantage Enhancing competitive position Case study 2 presentation Mid-term exam International and global strategies Textbook‚ Chapter 1 Textbook‚ Chapter 2 Textbook‚
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Nintendo has pursued a fundamentally different strategy and business model with the Wii console than that of its competitors‚ the Microsoft Xbox 360 and Sony PlayStation 3. The heart of Nintendo’s strategy was the assumption that consoles do not necessarily require leading-edge power and performance. This is a radical stance since the gaming industry traditionally competed on technological performance‚ graphic quality‚ and game realism: factors valued primarily by die-hard gaming fans. Nintendo shifted
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City University of Hong Kong – Part Time MBA 20th December 2014 FB5601 – Principles of Marketing By Name Lo Man Kin KU Kai Chi Cypress Wong Wong Chi Wing Fok Cheung Kong Student ID (54007922) (53837305) (53822513) (53974350) (53977049) FB5601 – Principles of Marketing City University of Hong Kong TABLE OF CONTENTS Company Profile................................................................................................................................................. 2 Main Competitors
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Introduction Nintendo was founded on September 23‚ 1889 by Fusajiro Yamauchi in Japan which started out by selling game cards. In 1974‚ Nintendo ventured into the video gaming industry and since then have been committed to creating innovative video games console and games like the Nintendo Entertainment System‚ Super Nintendo Entertainment System‚ Game boy‚ Nintendo 64‚ Game boy pocket‚ Game Boy Advance‚ Nintendo Game Cube‚ Nintendo DS‚ Nintendo DS lite‚ Wii‚ Nintendo DSi‚ Nintendo DSi XL‚ Nintendo 3DS‚
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Porter’s Analysis February 10‚ 2013 MGT 210-001 Barriers to Entry Depending on the individual’s financial situation‚ it could be very difficult to open a “Great Steak and Potato Company” restaurant. One needs a total capital investment of approximately $180‚000 to $250‚000 which would include the initial franchise fee of $30‚000‚ royalty fee of 6%‚ and $5000 renewal fee during the 10 year term of agreement. One would also need $100‚000 to $125‚000 liquid capital for the initial startup and
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Stakeholders Analysis of the Nintendo Wii Market in 2006. Please note that an analysis is more than just a list. You need to describe each stakeholder and how they affect the strategy. • Consumers (note: there’s more than one target segment): The case notes that Nintendo targeted non-gamers in addition to gamers. This included consumers of any age and gender. Conversely‚ competitors like Sony focused on teens and males. The case also mentions moms/housewives and families as targets of Nintendo marketing
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EXECUTIVE SUMMARY In December 2012‚ Nintendo Co.‚ Ltd introduced Wii U and hoped it can create another gaming sensation as Wii. However‚ not only Wii U is not as successful as Wii‚ the consumer’s confidence level is declining even in Nintendo’s home market – Japan. Wii U faces competitions from both direct (videogames) and indirect (social/online games and other entertainments) competitors. In addition‚ given Nintendo’s image‚ Wii U is perceived as casual game and received poor response from its
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Nintendo – Innovation Organization Role R&D Quoting from the Nintendo Annual Report 2012‚ the company strategy is the expansion of the gaming population‚ which is to encourage as many people in the world as possible‚ regardless of age‚ gender or gaming experience‚ to embrace and enjoy playing video games. Nintendo aims to expand their digital business by offering downloadable‚ paid add-on content‚ digitally distributing packaged software and so forth to adapt in environment changes surrounding
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Tutorial Introduction: Nintendo Co. Ltd has experienced a recent decline in sales as a result of the rising popularity of smartphone gaming apps. The information sheet addresses the company’s thoughts to introduce a free-to-play format of a Steel Diver video game in an attempt to entice customers back to the brand. Macro-Environmental Analysis: Demographic Forces: Changing demographic forces have undoubtedly contributed to deteriorating sales. Gamers who played Nintendo as children and who helped
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Answer 1: Porter’s five forces analysis suggest that the market in which Dunkin Donuts and Starbucks operate is competitive. According to his force Industry competition‚ the rivalry in between the coffee stores is fierce. Where Starbucks open stores across the street from the other coffee shops‚ McDonalds have started giving coffee for a dollar‚ any size. Other local coffee shops are also there which provide a variety of coffee and people are getting used to it. So the competition is not only amongst
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