MARKETING PLAN For McDonald’s By: Ali Shaafy‚ Zomin Yazeed & Azima Ahmed Situational Analysis PESTEL Analysis: Political Factor: Generally‚ McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone‚ people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore‚ hygiene policy also is a big concern
Premium Fast food restaurant Fast food Hamburger
• The Porter Generic Strategy framework enables an organisation to check the logic of its current competitive strategy and if necessary- the organisation can look for a new strategy • COMPETITIVE ADVANTAGE- the ability for a company to add more value for its customers than its rivals (therefore hold a position of relative advantage)….. The key drivers of competitive advantage are cost leadership and differentiation product • COMPETITIVE STRATEGY- the means by which an organisation seeks to achieve
Premium Porter generic strategies Marketing Strategic management
Porters 5 forces Threat of New Entry: Obesity is a big problem in the United States which is becoming a government and healthcare issue. Weight Watchers has played a role in the development of a new national awareness of healthful eating‚ lifestyles changes‚ and weight control. Weight Watchers International had experienced it biggest threat mostly because of new competition and changes in technology. When the over the counter weightless drug launched it had a drastic effect on their market. Switching
Premium Nutrition Health Dieting
business processes‚ making IT and telecom services a true part of the business and not something hidden below the ground. • Examining the degree to which third parties can be used to reduce the number of suppliers essential to delivering this new set of services – and determining whom to trust. The supply side of the industry faces remarkably similar challenges. The days of designing and building its own telecom equipment are long gone and reliance on telecom equipment and software providers‚
Premium Service system Service provider Supply and demand
ICT 1005 – FUNDAMENTALS OF MANAGEMENT ASSIGNMENT 1 Group consists of: D. Weerasekara – 2011/ICT/001 A Paranamana – 2011/ICT/012 M.P.R.M Jayawardena – 2011/ICT/018 T U Jayasinghe – 2011/ICT/083 N.M. A Kalinga – 2011/ICT/096 Vision To be the undisputed leader in the provision of multi-sensory connectivity resulting always‚ in the empowerment and enrichment of Sri Lankan lives and enterprises. Mission To lead in the provision of technology-enabled
Premium Mobile phone
Porter Five Forces – Degree of Competition The UK banking industry is made up of three distinct types of competition which include the following (OFT‚ 2010): · Retail banks - Accept deposits and use these funds to make loans as well as offering other financial products to consumers and firms. Lloyds Banking Group‚ Virgin Money‚ Metro Bank‚ · Universal banks which not only offer retail banking services but also offer wholesale and investment banking services. For example: Barclays‚ HSBC
Premium Bank Banking
Differential Pricing: Many important industries involve technologies that exhibit increasing returns to scale‚ large fixed and sunk costs‚ and significant economies of scope. Two important examples of such industries are telecommunications services and information services. In each of these cases the relevant technologies involve high fixed costs‚ significant joint costs and low‚ or even zero‚ marginal costs. Setting prices equal to marginal cost will generally not recoup sufficient revenue to cover
Premium Marketing Economics Marginal cost
Mapping the South Asian Telecommunication Industry using Porter’s Five Forces Analysis Telecommunication industry‚ which is an oligopolistic market‚ is growing rapidly almost everywhere in South Asia. Along with the “Voice” Business moving in to a saturated state‚ the operators are focusing on growing revenues through data business. However‚ data being a low margin business many operators are shifting from simply providing data to becoming a life style requirement provider. In terms of access technologies
Premium Telecommunication Telephone Telecommunications
The twelve year return-on-equity data for the Tobacco Industry of 27.9% is substantially above the all-industry average of 14.1% given in the Business Week data. Examining Porters five forces reveals the keys to the Tobacco industries superior profit performance. The price customers are willing to pay for a product depends‚ in part‚ on the availability of substitutes. The absence of close substitutes in the case of cigarettes means that consumers are comparatively insensitive to price increases
Premium Competition Marketing Cigarette
related to network data. About Al Mozoon 3.3 Al Mozoon services span Project Planning and Consulting‚ Project Feasibility Studies‚ Data Migration Implementation‚ Software Installation and Tuning‚ Software Configuration and Customization‚ System Analysis and Design‚ End User Training and Fiber Optic Design Services using Telcordia’s Network Engineer (NE) application. Customization involves the addition of new commands and/or interfaces to expand the functionality of the application to fit the needs
Premium Personal computer Graphical user interface Project management