PHASE 2: IDENTIFY THE POSITIONMENT Positioning (target and needs) Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences
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Forever Diamond ---Analyze the true meaning beyond the advertisement Perhaps the growing impact of publicity about which people are concerned these days is fully reflected in the luxury industry. Even someone argues that our real world has been “occupied” by the concentrated public images when more and more people have been attracted by those sparkling gewgaws‚ and people start losing control since they devote
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in developing a competitive strategy. The concept was first introduced by Michael Porter in his 1985 book “Competitive Advantage.” A value chain is a set of activities that an organization carries out to create value for its customers. Porter proposed a general-purpose value chain in which he felt it was important for companies to examine all of their activities and see how they’re connected. According to Porter‚ going through the chain of organization activities will add more value to the product
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The diamond Neckless “The Diamond Neckless” is a story written with the intent of the combination of greed‚vanity‚forbidden desire and wealth. It was written by a famous writer named Guy De Maupassant. Throughout the story‚ it talked about a woman named Mathilde. She was very charming and beautiful woman who thought that she must have been born into the wrong life‚ since she had no way of getting known and married by a rich man. Instead she married a clerk in the ministry of education
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Acres of Diamonds One of the most interesting Americans who lived in the 19th century was a man by the name of Russell Herman Conwell. He was born in 1843 and lived until 1925. He was a lawyer for about fifteen years until he became a clergyman. One day‚ a young man went to him and told him he wanted a college education but couldn’t swing it financially. Dr. Conwell decided‚ at that moment‚ what his aim in life was‚ besides being a man of the cloth - that is. He decided to build a university
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1. Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: • Existing loyalty to major brands • Incentives for using a particular buyer (such as frequent shopper programs) • High fixed costs • Scarcity of resources • High costs of switching companies • Government restrictions or legislation Power of Suppliers
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Rise of E-tailing In Indonesia: An External Analysis Suryo Ariyanto Nugroho Middlesex University Business School Rise of E-‐tailing in Indonesia: An External Analysis Table of Content Executive Summary .................................................................................2 Introduction ..............................................................................................3 Industry Overview...................................
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Porter’s 5 force model for the automatic vending industry Porter’s 5 force model is framework for industry analysis that determines the competitive power and appeal of a market. These ‘5 forces’ show a company’s ability to serve its clients and make a profit. The model is particularly useful for those who are looking to enter into the market as the model creates a clear picture of the industry. Porter’s 5 key forces for the automatic vending industry are: 1. The threat of potential entrants
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It is interesting to note that many advanced societies and civilization fell. Why is that? Jared Diamond believes that environmental degradation is the reason for past flourishing societies to collapse. He defines the term collapse as: “A drastic decrease in human population size and/or political/economic/social complexity‚ over a considerable area‚ for an extended time” (p. 348). In essence‚ Diamond believes that the trouble we are having in society now‚ leads back to environmental deterioration
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The film Blood Diamond directed by Edward Zwick‚ we see three important ideas. The ideas are the child exploitation in countries that are struggling‚ the importance of family through hard times and the destructive nature of wealth and greed and what it can do to people. These are all portrayed in the film but can be easily related back to real life. The children in the film Blood Diamond are constantly being exploited‚ from the young ages of only 8 and up they are taken‚ abducted from family
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