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    GEOX STRATEGIC MARKETING

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    willing to spend on shoes. →Social: strong social security system and high human development indicators. →Technological: Italian government has committed itself to improve R&D expenditures and innovation. Porter’s five forces analysis Micro environment → Porter’s five forces analysis 1) Power of buyers: Geox is the only firm that produces the ‘’breathable shoe” 2) Power of suppliers: high bargaining power 3) Rivalry existing in the market: high rivalry within the market (Adidas‚ Nike…) 4) Threat

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    Shoe Industry

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    Shoes Industry – PEST Analysis Political • Recent merger between Adidas and Reebok • Use of leather to make shoes by Bata‚ Red tape • India is not a sporting Country and hence lesser demand for sports shoes. • home market lobbying/pressure groups • Very few sporting events apart from cricket fixtures to attract customers Economic • Marginal share of 2.44 percent in global trade worth US$ 97.606 billion

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    TEAM PROJECT PLAN FOR INDUSTRY ANALYSIS ASSIGNMENT Task List 1.0 REQUIRED ANALYTICAL TOOLS/TECHNIQUES 1.1 Completed Segmentation Matrix 1.2 Porter’s Five Forces Framework 1.3 PEST of Factors Relevant to This Industry 1.4 Key Success Factor Analysis Lawrence: Teams may add additional sub-task levels when the work is to be divided into smaller units 2.0 INDUSTRY ANALYSIS WRITE-UP 2.1 Industry Introduction 2.2 Macro-Economic Forces 2.3 Competitive Forces 2.4 Conclusions 2.4.1 Industry

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    Porter’s Five Forces Analysis of the Deli. Porter’s Five Forces model is a very valuable tool in aiding businesses that are facing tough decisions of entering a new industry or industry segment. The purpose of Porter’s model is to define the overall appeal that the business has to its consumers. Porter’s Five Forces include: Buyer Power‚ Supplier Power‚ Threat of Substitute products or services‚ Threat of new entrants‚ and Rivalry among existing competitors. The book outlines and defines these five forces

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    Contemporary development

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    general terms what meant by the various PESTLE-C categories? For each category give at least one organization/industry-specific example. 4. In relation to your chosen organization and/or its industry sector briefly explain one of the forces in Porter’s Five Forces Analysis. Illustrate your answer with organization/industry-specific examples. 5. Explain how some of the major operational and/or operational environmental organizations in your chosen industry sector. The Political environment 1.

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    2. Strategy Analysis a. Discuss Porter’s 5 forces in this industry with respect to the profitability of bottlers. What are the keys? The Five Forces Model establishes five forces that create the degree of rivalry-industry concentration and switching costs etc- in a certain industry inother words determining the profitability of that industry. The four constitutes thatlead to rivalry are barriers to entry- absolute cost advantage and governmentpolicy etc‚ supplier power- supplier concentration and

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    any company to succeed‚ it has to take a look at the environment in which it operates. This is why an external environmental analysis is so important. This involves a continuous process of scanning‚ monitoring‚ forecasting‚ and assessing the external environment. Doing so will illuminate any opportunities to be exploited or threats to minimize. The first step in the analysis is environmental scanning which is identifies any trends or changes which are occurring or have recently occurred in the environment

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    Coffee and Broadway Cafe

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    Michael Porter’s Five Forces Model is a useful tool to aid organizations facing the challenging decision of entering a new industry or industry segment. The Five Forces Model helps determine the relative attractiveness of an industry and includes: * Buyer Power * Supplier power * Threat of substitute products or services * Threat of new entrants * Rivalry among existing competitors PROJECT FOCUS: * Perform a detailed Porter’s Five Forces analysis for The Broadway Cafe

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    company itself‚ but also have to emphasis on creating a competitive advantage over competitors. A company should first perform a detailed situation analysis (e.g. SWOT Analysis) and competitor analysis. In addition‚ a company would also need to analyze the macro-environment of the related industry using the model such as Michael Porter’s Five Forces Model. After all‚ the good competitive strategy developed should be best “fit” the company objective‚ positioning and thus creating profitability and

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    Business Level Stratage

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    R&D‚ and service. Porter’s 5 Forces Model Earlier we discussed Porter’s Model. A cost leadership strategy may help to remain profitable even with: rivalry‚ new entrants‚ suppliers’ power‚ substitute products‚ and buyers’ power. * Rivalry – Competitors are likely to avoid a price war‚ since the low cost firm will continue to earn profits after competitors compete away their profits (Airlines). * Customers – Powerful customers that force firms to produce goods/service at lower

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