Com 224 25 July 2013 Five Guys in Malaysia! Our group has been chosen as a consulting team by the domestic organization of Five Guys restaurant here in the United States. Five Guys has hired us with the purpose of wanting to expand their successful restaurant chain into other parts of the world. Our goal as their consulting firm is to help them flourish in taking their first step in globalizing their domestic organization into a multinational company. We believe that their first foot step in
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Purdue extension EC-722 Industry Analysis: The Five Forces Cole Ehmke‚ Joan Fulton‚ and Jay Akridge Department of Agricultural Economics Kathleen Erickson‚ Erickson Communications Sally Linton Department of Food Science Overview Assessing Your Marketplace The economic structure of an industry is not an accident. Its complexities are the result of long-term social trends and economic forces. But its effects on you as a business manager are immediate because it determines the competitive
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INTRODUCTION British American Tobacco (Malaysia) Berhad (BAT) has a history of over 90 years in Malaysia‚ which is the No.1 Malaysian cigarette company. It conduct imports‚ and sells cigarettes‚ cigars‚ and pipe tobacco under the names Dunhill‚ Kent‚ and Pall Mall‚ among others. These unrivalled portfolios making them the clear market leader in Malaysia with over 60% market share‚ and ranks amongst the top 25 companies on Bursa Malaysia Securities Berhad in terms of market capitalisation. Some quality
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Harlequin Five Forces Analysis Threat of Entry High economies of scale required. For an entrant to gain success in romance novel market‚ it must possess mature sales‚ production‚ and distribution to operate effectively‚ which also leads to great risk. High product differentiation required. Other companies start to add more features while Harlequin products remain relatively unchanged. Significant capital requirement required. This is evident in Simon and Schuster’s case‚ in which it bears a high
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FIVE FORCES ANALYSIS WORKSHEET Exhibit III-1 Five Forces Affecting Industry Structure ENTRY BARRIERS Economies of scale Proprietary product differences Brand identity Switching costs Capital requirements Access to distribution Absolute cost advantages Proprietary learning curve Access to necessary inputs Proprietary low-cost product design Government policy and international treaties Expected retaliation RIVALRY DETERMINANTS Industry Growth Fixed (or storage) costs/value-added Intermittent overcapacity
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disadvantages.] Section 2: Application of model and critical analysis of IKEA’s competitive strategy = 50% [Apply model or what you consider as relevant components of the model to IKEA . Remember to be more analytical.] Section 3: Conclusion and recommendations = 20% [In light of your analysis in Section 2‚ recommend strategic options or directions that IKEA should take] Section 4: Literature Review = 10% [You are expected to support discussions/analysis and debates with relevant literature] -------------
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EXHIBIT 1 Porter’s 5 Forces: Computer Industry Threat of New Entrants: Medium With the standardization of most of the computer components‚ it becomes easy for customers to change their laptops. This leads to a moderate customer switching cost. The availability of direct-to-customer service and retailers‚ it becomes easy for customers to find their desired product as well as for companies to provide their products in less time and with reduced cost. If any new player wants to enter into the market
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Using Porter’s Five Force analysis to assess this industry‚ one notices that first of all the internal rivalry would be intense between us and Empire Plastics and both companies (and others) would try to severely underprice the other’s offer. There would be considerable buyer power since the target customers would be giant supermarket chains and there is little customer diversity‚ with a very few customers dictating who they buy from and even what price they pay. In addition there would be a lot
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PORTER’S FIVE FORCES Threat of new entrants Existence of barriers to entry are low Few new firms can enter and non-performing firms can exit easily 3D printing will lower barriers to market entry and will enable innovative start-ups to target the market using crowd-funding.. Free R&D also dramatically lowers the barriers to entry. Capital requirements - Lower costs of technology equipment. First‚ AM reduces the capital required to achieve economies of scale. Second‚ it increases flexibility and
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British American Tobacco is the world’s most international tobacco group. Through more than 100 years of operations‚ British American Tobacco have built a strong international reputation for high quality tobacco brands to meet consumers’ diverse preferences. British American Tobacco have never believed that ‘one size fits all’. Their portfolio‚ of some 300 brands‚ is based on distinct ‘must-win’ consumer segments - international‚ premium‚ lights and adult smokers aged under 30. Their four Global
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