Smith Consulting has been retained in order to develop a functional and effective Frequent Shopper program for Kudler Fine Foods. Kudler Fine Foods has decided that it is in its best interest to implement this type of new marketing plan in order to build customer loyalty. The program will allow the shoppers at Kudler Fine Foods to earn points based on the purchases they make. These points will allow consumers to earn high end rewards. Kudler Fine Foods has specified to Smith Consulting that the desired
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FIVE COMPETITIVE FORCES OF INDUSTRY Michael Porter has postulated that the intensity of competition in an industry is determined by its underlying economic structure1. And he further contends as we saw above‚ that the industry structure is shaped by five basic competitive forces: the threat of new entrances into the industry‚ the bargaining power of suppliers to the industry‚ the threat of substitute products or services‚ the bargaining power of customers or buyers‚ and the Rivalry among Existing
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Porter’s Five Forces Model of Industry Structure An industry is a group of firms that market products which are close substitutes for each other (e.g. car industry‚ travel industry). Some industries are more profitable than others. Why? The answer lies in understanding the dynamics of competitive structure in an industry. The most influential analytical model for assessing the nature of competition in an industry is Michael Porter’s Five Forces Model‚ which is described below: Porter explains
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chain of hamburger fast food restaurants‚ daily serving around 68 million customers in 119 countries. (mcdonalds.com & burgerbusiness.com) In the year of 2011‚ the net income has reached 27 billion USD with net profit of 5.5 billion USD. In the recent five years‚ McDonald’s revenue kept increasing and the average increase rate was 3.1 %.( McDonald’s annual report‚2011). Subway which is owned and operated by Doctor’s Associate is an American restaurant franchise which mainly sells sandwiches and salads
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Porter’s Five Forces Analysis Threat of New Entry There are many companies manufacturing and selling office products at an international level. New entrants can find it easy to enter and establish their position in the market by basing their strategy on low cost. The market offers growth opportunities to new entrants as well indicating low entry barriers for the firms wanting to enter into the area of office products. Therefore it can be stated that Staples Inc is operating in an industry where
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LTL Industry 5-Forces Analysis Power of Suppliers – High Suppliers in this industry: Labor‚ truck manufacturing‚ and fuel The power of the suppliers in this industry is relatively high because of the inability of the companies to control these suppliers. In the case of labor‚ the unions frequently battle the companies for higher wages and benefits. These unions also set up strikes which cripple companies who use union workers as their main labor force. These unions have high power since the companies
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Consulting Cover Letter by Victor Cheng As a former McKinsey resume screener‚ I’ve read a lot of consulting cover letters for consulting roles of all types. Most applicants severely under-estimate the importance of the cover letter and end up paying more attention to the consulting resume/CV than they do the cover letter. I would argue the effort allocation should be reversed — much more time put into the cover letter than the resume or CV. Here’s why. Without a good cover letter it
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[pic] PGCIM Unit 1 Assignment Kelly Moore December 2009 Should Rimi Baltic expand into the United Kingdom as a Discount Grocer? Word Count: 2473 Introduction: Rimi Baltic is the 2nd largest retailer in the Baltic States at 20.6% grocery share‚ behind VP Market who lead the market with 22.6% share (1). As a subsidiary of ICA Baltic AB (13.9% of sales)‚ Rimi Baltic focussed its growth in Lithuania and Latvia‚ allowing period of underperforming in Estonia
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Mapping the Southeast Asian Telecommunications Service Industry using the Porter’s Five Forces Analysis The telecommunication industry offers a diverse set of products which includes Mobile Voice calling & Messaging‚ Mobile data‚ fixed voice calling‚ fixed broadband‚ satellite & IP TV‚ Mobile money etc. The major players in the Southeast Asian telecom industry (Singtel‚ Axiata‚ Telenor‚ Hutchison etc.) are facing a number of challenges .Emergence of Over The Top (OTT) communication tools poses a
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for this course. Student ’s Signature: ***************************************************************** Instructor ’s Grade on Assignment: Instructor ’s Comments: Strategic HR‚ Inc. Strategic HR‚ Inc. is a national consulting firm base din Cincinnati‚ Ohio. Strategic HR‚ Inc. serves a variety of organizations in all types of industries. The organization is known for strategically customizing services to meet each individual ’s needs and work extensively on the client
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