Overview of Groupon: Groupon is a marketing services company that promoted local business by selling deeply discounted vouchers for their products and services. It was launched in 2008 in Chicago‚ Groupon is already present in 47 countries‚ 5 continents and more than 750 cities all over the world with more than 10‚000 employees‚ 200 million subscribers‚ and an enviable position as the daily deals leader of the world. The company works as an intermediary between consumers and local merchants by
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The model of five competitive forces of Porter describes the competitive system in which the company operates. The competitive structure of a sector therefore depends on the simultaneous interaction of the 5 competitive forces that are: 1. Intensity of competition between firms in the same sector; 2. Bargaining power of suppliers 3. Bargaining power of buyers (customers)
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Porter’s 5 Forces Low Threat of Entry Ryanair benefiting from large economies of scale and have massively reduced long run average costs. They have struck deals with Boeing and Airbus for reduced prices (1/3rd of listed price) on 737 aircraft in bulk buying therefore new entrants to the market will not get these reduced prices as they do not hold a similar relationship and they will not be able to order in bulk. Ryanair have struck deals with many local airports over flight paths and
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employees worldwide; its worldwide annual revenue in 2010 totalled $65 billion‚ growing to $108 billion in 2011. Porter’s Five Force Model Porter ’s five forces analysis is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore
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new regulations‚ companies‚ investors and consumers have brought new life‚ the industry once again mature with fragmented characteristics. The ideal tool for the assessment of the airlines industry is Michael Porter’s five force model. It aims to find and demonstrate the forces in the microenvironment which influence the industry‚ internal and external as well. Threat of new entrants (barriers to entry) • High capital investment ˇ • Capital intensive ˇ • Airport slot availability ˇ • Predatory
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Although Groupon and Living Social are sites where consumers can shop for a bargain for products‚ services‚ and bundled traveling deals‚ there are only some businesses that find true success with the social commerce strategy. In regards to Groupon‚ The Journal of Interactive Advertising reported that Groupon’s revenue increased from a mere 30 million dollars in 2009 to a whopping 700 million dollars the following year; yet with the perceived success of the company‚ businesses had experienced high
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Porters 5 Forces: Suppliers The bargaining power of suppliers‚ one of Porter‟s Five Forces‚ can have a significant effect on an organization. Suppliers hold power over a firm when they increase prices and reduce the quality of their product and the firm cannot use their own pricing to recover these changes in costs. Switching costs is the “negative costs that a consumer incurs as a result of changing suppliers‚ brands‚ or products”. Switching costs can represent a variety of things: time and
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The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case Andres Mazaira  University of Vigo‚ Oureuse‚ Spain E. Gonzalez  University of Vigo‚ Oureuse‚ Spain Ruth Avendano Ä University of Vigo‚ Oureuse‚ Spain Keywords Market orientation‚ Competitive advantage‚ Clothing industry‚ Organizational culture Abstract This paper has been developed as a part of research seeking to verify the effects of organisational
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Wade Smeltzer Colorado Technical University MGMT455-1303A-01 Phase 1 Discussion Board Instructor Susan Harwood 07/09/2013 In dealing with strategic planning‚ I think that this would deal with the way an organization try’s to incorporate strategy in their decision making process. The correct strategy will allow the organization to plan a set of goals and also be able to achieve these goals. Strategic planning is how the organization tries to evolve their current status into where they feel
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Porter also does not consider the non-market forces. It assumes that the organisation’s own interest comes first; for some charitable institutions and government bodies this assumption may be incorrect. Likewise the issues of corporate social responsibility and business ethics are missing. Strategy relates both to the economics of a firm’s situation and to the very identity and purpose of the firm. This second dimension of strategy might explain why some firms stick in industries that Five Forces
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