A Generic concept of Marketing Marketing has shown the aptitude to re-examine its focus‚ techniques and goals as the surrounding society changes and new problems require attention. Marketing evolved through a commodity focus‚ an institutional focus‚ a functional focus‚ a managerial focus and a social focus. Each new focus had its advocates and critics. Marketing emerged each time with a refreshed and expanded self-concept. There are three stages of marketing consciousness: 1. Consciousness one-
Premium Marketing Marketing research Business
Porter 5 forces analysis The current UK market is still in recession‚ unemployment is high and consumer confidence is fragile as a result people are not spending as much at the checkouts. As a result‚ consumer spending has slowed down in the face of higher inflation and the job market uncertainty. With M&S renowned for selling higher quality items which by their nature are more expensive‚ they run the risk of consumers seeking cheaper alternatives. Threat of entry The recession has reduced the
Premium Quality control Management Quality assurance
A Review of the iPhone 5 Abstract Apple’s iPhone 5 had been under development for over a year until its release a few weeks ago. With so much time dedicated to its development‚ one could expect nothing short of perfection. This and the fact that Apple is a well established brand in the market of technological gadgets accounts for the elevated expectations placed by consumers on iPhone 5. Features of this phone are innumerable‚ but consumers agree that they make it stand out among leading brands
Premium Mobile phone Smartphone Personal digital assistant
IPhone Price Analysis Project – Product Analysis On April 1‚ 1976 Apple Computer Inc.‚ was created by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne (Jay‚ 2008). Through a shared vision the group created the first Apple 1 personal computer. Later in the year‚ Ronald Wayne sold his share in the company back to his partners. Apple Computer Inc. was incorporated in 1977. Apple Computer Inc. became a major competitor in the high-tech computer world. Over the next couple of years‚ Apple Computer
Premium Apple Inc. Steve Jobs
of many different shapes‚ an example of which is shown bellow: In this work I would like to take a look at the product life cycle of one of the most popular smartphones on the market today‚ the Apple iPhone. If we draw a product life cycle curve of iPhone (not a curve of a particular model of iPhone)‚ it will look different from the curve above. iPhone’s forecasting behaves in a different manner than most electronic devices. Generally‚ people are slow to adopt the new technology or product‚ which
Premium
pharmaceutical products soaring‚ the company decided to sell generic drugs primarily to government hospitals to help less privileged Filipinos avail affordable quality medicines. Heeding the call for cheaper medicine‚ the company stepped up its distribution by opening its retail arm in 2001. In 2007‚ THEGENERICSPHARMACY tapped Francorp‚ the world leader in franchising‚ to engineer its franchise development and growth. The goal is to make affordable generic medicine more available to a greater number of
Premium Systems Development Life Cycle Software development process Entity-relationship model
mind‚ and it was Apple. This would be an interesting company for me to do research on because I think their mobile computing line and mobile communication division are very interesting. The specific product line that I would like to focus on is the IPhone. It would be interesting to research and discuss how this phone is marketed and branded and how it competes with its competitors. I work in Information Technology as a profession. People come to me for advice‚ recommendations and to repair and troubleshoot
Premium Mobile phone Marketing Smartphone
The IPhone is a very smart phone that was made by Apple. This smart phone is very popular in the world‚ especially in China. In China now‚ it is no exaggeration to say that iPhone can be seen everywhere. Obviously‚ China is a big marketing of Apple. IPhone came to China in 2007. Before it came‚ the brand Apple was well known in China. Thus‚ iPhone was sold very successful because the iPhone knows what Chinese really need now. So not only teenagers but also businessmen want to have one. The IPhone
Premium Marketing Mobile phone Smartphone
than the result of economic analysis. Porter’s five forces is a useful generic structure for thinking about the nature of industries. The understanding of the structure of an industry is the basis for formulation of competitive strategy. The work of Porter provides an analytical framework for the analysis of the structural factors that condition competition within an industry and suggests several generic competitive strategies. An industry is not a closed system‚ competitors exit and enter‚ and
Premium Strategic management Economics Management
the micro-environment because any information which originates from the media either positive or negative can adversely affect the sales of the iPhones. Macro-environmental factors include worldwide change in technological perspectives of the digital world as well as evolution of more sophisticated software. This attributes creates an edge for Apple iPhones hence increasing their demand in the global market. The global problems such as the recent financial crisis which hit the whole global market
Premium Apple Inc. Marketing App Store