------------------------------------------------- STRATEGIC PRICING PROPOSAL TO COUNTER GENERIC SILDENAFIL We‚ the Viagra Senior Marketing Managers‚ are proposing the post-patent expiration Strategic Pricing Plan to the Pfizer Executive Leadership Team for presentation at the next quarterly meeting. Viagra has been very successful since its approval in March 1998 as a first in class erectile dysfunction (ED) medication. We achieved gross revenue of $1.9 billion last year despite competition
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management The concept of strategy ➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU‚ The Art of War.2500 B.C ➢ Strategy is about winning. ➢ Strategy is not a detailed plan or program of instructions‚ it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. Characteristic of a winning strategy ➢ Goals that
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revenue numbers without the use of subscription accounting‚ which recognized the revenue at the point of sale. Moreover the non-GAAP numbers did not adjust the estimated costs associated with its plan to provide new features and software upgrades to iPhone buyers free of charge and these figures were not prepared under a comprehensive set of rules or principles. Whereas in subscription accounting the cash received was reported at the time that the subscription was purchased but only recorded the revenue
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Porter S.W.O.T Analysis Strengths TCAA (Billy Bishop City Airport) – The location of this airport‚ combined with the TCAA/Porter strategic partnership offered significant advantages to Porter. Owning airport infrastructure allowed Porter to better handle operational coast and better control the customer experience. Fleet – Only using a single aircraft (Bombardier Q400 with 35%) resulted in cost savings in maintenance‚ training‚ employee pay rate and airport fees. Amenities – In flight and
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Strategy assignment “ Edinburgh Zoo ” The preparatory group work was undertaken by: Introduction to the assignment and to Edinburgh Zoo This document reflects on a group work in respect of the current and estimated future strategy of Edinburgh Zoo. The group looked at the organisation using the contextual framework of an animal-related day-out fun-opportunity for families and tourists in Scotland‚ in particular for the inhabitants of Glasgow and Edinburgh. Due to collaboration limitations
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The Grave "The Grave‚" by Katherine Anne Porter‚ is about two young children’s lives and how their past affected them while growing up. Both Paul and Miranda are related as brother and sister.Paul was a twelve year old boy who really enjoyed hunting and gathering skeletons.Miranda was a nine year old girl who use to like shooting targets‚ and grew up as a tomboy. They used to live in Louisiana and then later on they moved to Texas. After they moved down to Texas‚ their family purchased a small farm
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3.0 PORTER’S FIVE FORCES ANALYSIS 3.1 Rivalry among existing competitors: Padini is currently facing the highest level of rivalry from its competitor due to a large number of competitors operating in the same industry as the company. Nowadays‚ more of the company has expanded its scale in order to rivalry fit. Many companies now are more advanced in terms of scale‚ they will have to compete for the similar products and services such as brand image‚ customers’ loyalty‚ and other factor. This would
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Michael Porter’s Factor 1) Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cut-throat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: Existing loyalty to major brands Incentives for using a particular buyer (such as frequent shopper programs) High fixed costs Scarcity of resources Government restrictions or legislation Entry protection (patents‚ rights‚ etc.)
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Event Event Information Event Title/Name: Night of Guiltless Pleasure‚ A Party for a Cause Date & Time of Program: September 27‚ 2013‚ 6pm Venue: Malolos Sports and Convention Center Hosting Organization: Bachelor of Arts in Mass Communication major in Broadcasting‚ Advertising Class Block 4-A (Creativo-Event that Matters) Contact Details: Milky Kathylene Y. Dapon- Event Head Organizer
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items is the iPhone 5‚ which was released last month. For Apple fans‚ the iPhone 5 is simply frustrating. Apple’s loyal customers have been disappointed by the new iPhone 5 because of its decreased applications‚ appearance and abilities. To begin with‚ the applications in the new iPhone 5 are full of errors particularly appstore‚ iTunes and map. Firstly‚ although the Apple appstore’s makeover is an improvement in aesthetics‚ its search results are now limited to one at a time via iPhone 5‚ resulting
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