money is spent on repairs and changes to homes‚ it will make sense why I choose to look at the Home Depot to really understand my community. Walking around the store and talking to employees about their experiences I found out Home Depot is not a good representation of the surrounding area but its own little biotope. It seems to have to have a higher amount of special crowd that is attracted to the store‚ its own idioms and offer its own incentives. Home Depot is usually thought of as macho‚ and a man’s
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leaders‚ Home Depot and Lowe’s. In an effort to increase their top and bottom-lines‚ Home Depot and Lowe’s have implemented strategies like improving customer service‚ attracting professional customers‚ and introducing a more favorable merchandise mix. Combined sales from the two companies accounted for more than a third of the industry’s sales. In the mean time‚ smaller hardware stores struggled to remain in the game. Galeotafiore reports shows confidence in the methods Home Depot deployed
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addressed the problems that were easy to point out and also the ones that weren’t apparent to other employees. Nardelli needed to rebuild an organization that could easily compete with other big names‚ and this was relatively easy because the people at Home Depot knew the importance of taking advantage of its growing size. Nardelli did this by implementing a three strategy plan that involved enhancing the core‚ extending the business‚ and expanding the market. Nardelli’s first step in the process was
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Part 4 Case 1: Retail Development Comes To Hattiesburg‚ Mississippi Hattiesburg-a small town full made up of university students mostly has been losing its customers to nearby large towns and cities such as Mobile‚ New Orleans and Biloxi. However‚ the new mall Turtle Creek Mall is expected to lure back the crowd inside the town. This huge center has many big-box retailers such as Bed‚ Bath and Beyond‚ Old Navy etc. it is expected that the new retail facilities will increase retail square footage
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Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank in Atlanta‚ Georgia. With their store‚ Marcus and Blank revolutionized the do-it-yourself home improvement market in the United States. Home Depot began as a very basic store‚ operated in a large‚ no-frills warehouse. Home Depot carries over 35‚000 products‚ with national brand names along with the Home Depot brand. At the start‚ Home Depot was able to offer exceptional customer service with knowledgeable employees who could guide
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Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service‚ Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project‚ and develop a marketing plan. Organizational overviewBeginning in 1978‚ The Home Depot was founded by Bernie Marcus
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COMPANY MISSION / VISION 3. LEADERSHIP 4. THE HOME DEPOT COMPANIES 4.1 EXPO Design Center 4.2 The Home Depot 4.3 The Home Depot Floor Store 4.4 The Home Depot Landscape Supply 4.5 The Home Depot Supply 5. STORES 6. SERVICES 7. SUPPLIERS 8. CORPORATE RESPONSIBILITY 8.1 The Home Depot Foundation 9. MARKETING STRATEGY 9.1 Neighbor of Choice? 9.2 Employer of Choice? 9.3 Retailer of Choice? 9.4 Investment of Choice? 10. THE HOME DEPOT VALUES 11. COMPETITION 12. DID YOU KNOW? 13. SWOT
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Home Depot Case Study Bernie Marcus and Arthur Blank opened the first Home Depot in Atlanta‚ Georgia in 1979. They had big plans for the hardware and home improvement industry. Today‚ Home Depot is extremely successful with over 22 million customers shopping weekly and 66 billion in revenue‚ which makes them the largest home improvement retailer in the world. Home Depot employs over 300‚000 people and operates over 2200 stores in the US‚ Mexico‚ Puerto Rico‚ China‚ the Virgin Islands‚ Guam and
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The Home Depot Case Analysis "The Home Depot NYSE: HD‚ headquartered in Vinings‚ Georgia‚ is a home improvement retailer that aims for both the do-it-yourself consumer and the professional in home improvement and construction. It is the second largest retailer in the United States‚ behind Wal-Mart; and the third largest retailer in the world‚ behind Wal-Mart and French company Carrefour. The Home Depot operates about 1‚900 stores across North America. The company operates stores in the United States
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The Home Depot Jonathan Stiffler MKTG 1010 June 27th‚ 2013 Bernie Marcus and Arthur Blank founded the Home Depot in 1978. Along with investment banker Ken Langone and merchandising expert Pat Farrah‚ the founder’s vision of one-stop shopping for the do-it-yourselfer became a reality when they opened the first two Home Depot stores on June 22‚ 1979‚ in Atlanta‚ Georgia. The first stores‚ at around 60‚000 square feet each‚ were enormous warehouses that dwarfed the competition
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