"MARKETING MYOPIA" MYOPIA (adapted from Mintzberg‚ 1994:279-281) In 1960‚ Theodore Levitt‚ a marketing professor at the Harvard Business School‚ published a celebrated article entitled "Marketing Myopia." It is difficult to find a manager or planner who does not know the theme‚ even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—"underlying generic need" in the words of Kotler and Singh (1981:39)—rather than
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All-Time High Among Americans: Study: by Tom Porter speaks about how many individuals are affected by mental illnesses and facts about mental illnesses that occur. This paper will consist of how and why mental illness is occurring so frequently in America‚ how this applies to management‚
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Religion is the belief in God and the activities that are done in order to be closer to the Creator. Majority of the world population holds a religion yet the increasing number of free-thinkers have sprout the questioned of the relevance of religion. The practice and the belief in God seem to have clashed with the era of rationality where facts and evidence is needed in order to prove a point. With that‚ the importance once placed piously on religion seemed to have lost its vigor. However‚ the position
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Porters Industry Analysis: The automobile manufacturing industry The Automobile Manufacturing Industry 3 Introduction 3 Power of Buyers (Medium-High) 3 Power of Suppliers (Low) 4 Threat of New Entrants (Low) 4 Threat of Substitute products (High) 6 Internal Rivalry (Medium) 6 Relative Power of Other Stakeholders (High) 7 Conclusion 8 References 9 The Automobile Manufacturing Industry Introduction The automobile manufacturing industry is comprised of companies that produce
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Competitive strategy is a field of great interest to managers and is mainly based on a thorough understanding of the industrial‚ trade and service‚ competitors and environment. However‚ until the 80s‚ has offered few comprehensive analytical methods to obtain it. The competitive analysis and formulate corporate strategy‚ planning also helps to finance‚ marketing‚ value analysis and many other aspects of daily life of a business. One interesting for corporate strategy planning approach has been proposed
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Porter’s Five Forces Analysis for the Pharmaceutical Industry Degree of rivalry among existing firms (HIGH) Pharmaceutical industry is one of the most competitive industries in the country with as many as 10‚000 different players fighting for the same pie. The rivalry in the industry can be gauged from the fact that the top player in the country has only 6% market share‚ and the top five players together have about 20% market share. Thus‚ the concentration ratio for this industry is very low. High
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be prepared for the impact of all threats. Business continuity and risk management (BC/RM) has been historically perceived as costly‚ redundant‚ and impractical‚ with only large corporations capable of undertaking such initiatives. Its importance today however has become more critical than ever. This mentality is reflected by the following examples. A recent survey conducted by the Department of Homeland Security of small business owners/executives revealed that while a vast majority (91%) felt that
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of an industry is the basis for formulation of competitive strategy. The work of Porter provides an analytical framework for the analysis of the structural factors that condition competition within an industry and suggests several generic competitive strategies. An industry is not a closed system‚ competitors exit and enter‚ and suppliers and buyers have a major effect on the prospects and profitability of the industry. However‚ Porter points out that the structure of an industry will not change
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Adela Peeva’s award winning documentary‚ “Whose is this song” tells the narrative of a simple melody that has ambiguous origins. Peeva’s investigation of the song’s roots takes her on a journey to Greece‚ Albania‚ Bosnia‚ Serbia‚ Macedonia and Bulgaria. Through her odyssey‚ it becomes evident how a seemingly “simple” song can highlight the factors that unites and divides the Balkan region. Due to the uncertainty of who claims the song‚ it presents a challenging topic to unpack because there are many
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advising a country of your choice‚ explain how u can use Porter ’s Diamond model to evaluate and improve the nation ’s competitive position. Introduction Business world is getting complicated day by day .Companies want to do business like participating in the competition for profit or market share. We are now at globalisation era where a local company is to compete with international company (Daniels et al‚ 2007). Challenge for marketing strategy is to find a method of earn a sustainable competitive
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