MARKETING MANAGEMENT TOPIC: PROJECT ON MARUTI SUZUKI SWIFT SUBMITTED BY: GROUP 1 MMS (2010-12) SEM I SUBMITTED TO: MR.KEDAR DUNAKHE MARUTI SUZUKI Maruti Suzuki India Limited‚ a partial subsidiary of Suzuki Motor Corporation of Japan‚ is India’s largest passenger car company
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Maruti Suzuki 1. What were the businesses challenges facing Maruti Suzuki management prior to adopting the Oracle suite? Some of the challenges included‚ standard practices for each part of the company. The ability for the company to procure‚ inventory and accounting to each of the companies properties located across the country. Another of the challenges for Maruti Suzuki was that of real time reporting back to the headquarters office in Japan in a timely manner. 2. What advantages does
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Applying Porter’s Five Forces Model: The Metal Container Industry The metal container industry historically has been characterized by relatively low growth‚ intense competition‚ and unattractive levels of profitability. During the 1980s‚ this industry was negatively affected by such factors as further consolidation of soft drink bottlers and a strong trend toward substitution by many types of plastic packaging. The underlying reasons for the slow growth and low profitability of the metal container
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company‚ Maruti has entered the car insurance business as well.It offers the customer all the advantages of settling insurance claims directly with any of the company’s authorized dealers. This business provides complete fleet solutions to corporations and institutions. Branded Maruti N2N‚ this service includes the following: customized car policies‚ economical car leasing‚ maintenance‚ servicing‚registration‚ insurance‚ emergency assistance‚ accident management and eventual re-sale of cars. MARUTI GENUINE
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Porter’s Five Forces – Competitor Analysis Michael Porter’s five forces is a model used to explore the environment in which a product or company operates to generate competitive advantage. Porter’s Five forces analysis looks at five key areas mainly the threat of entry‚ the power of buyers‚ the power of suppliers‚ the threat of substitutes‚ and competitive rivalry (advantage). Michael Porter’s Five Forces: New Entrants Suppliers Industry competitors and extent of rivalry & advantage Buyers
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Porter’s 5 Forces Jasmine Tomczak - 1152995 Porter’s 5 Forces Re: Fast Food Industry Commerce 4PA3 - C03 Jasmine Tomczak - 1152995 September 25‚ 2014 Porter’s 5 Forces Jasmine Tomczak - 1152995 The fast food industry is one which affects many lives in Canada. The following is a Porter’s 5 Force’s analysis that will determine how attractive this industry is as a whole. To determine the threat of new entrants‚ one must first consider the barriers to entry. Firstly‚ the start-up costs associated
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A PROJECT ON PORTERS FIVE FORCES MODEL FOR FOUR WHEELER COMPANY TATA NANO INDEX. 1. INTRODUCTION TO PORTER’S FIVE FORCES MODEL. 2. INTRODUCTION TO Tata Nano. 3. PORTER’S FIVE FORCES FOR HERO HONDA. 4. THREAT OF NEW COMPETITORS. 5. RIVALRY AMONG EXISTING FIRM IN INDUSTRY. 6. THREAT OF SUSTITUTES. 7. SUPPLIERS BARGAING POWER OF CONSUMERS. 8. BIBLIOGRAPHY. 1. PORTER’S FIVE FORCES Diagram of Porter’s 5 Forces Threat of Entry Rival Supplier Power Importance of volume to supplier
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risen from some substantial amount of cumulative deepening and technological upgrading of the enterprises (at least in some industries‚ if not all) within these economies. India initiated economic reforms‚ beginning in the 1980’s‚ which became comprehensive in the early 1990’s. The reforms included significant liberalizations of the external control regime‚ opening up for increased imports and for foreign investments. The manufacturing industry has evolved; being chiseled by India’s liberalizing trade
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Chariman of Maruti Suzuki: RC Bhargawa Chief Executive Officer: Joint Venture: Suzuki Corporation Japan for technology holding 54% stake in Maruti Suzuki India limited. Market Share:53.3% STERNGHTHS: • Contemporary technology of Japanese Management practices (that had captured Japan over USA to the status of top Auto manufacturing country in the world) During 2005 company came with superior 16*4 hypertech engine across entire Maruti Suzuki range‚ the technology was harnessing the power
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History of MARUTI SUZUKI It is now a familiar story which hits the headlines with amazing regularity-labour unrest at Maruti Suzuki manesar plant‚ plant forced to shut down and thus incurring massive production loss with each passing day. But what is the root cause of this reoccurring trouble? What started as a minor scuffle over a suspension of a technician‚ took a political and an ugly turn claiming a life of an HR executive and burning down of an office at the plant. Was this a case of politicized
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