Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological and
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102-603 Movie Evaluation 2 March 2013 Blood Diamonds Blood Diamonds explores the underground world of the diamond trade in Sierra Leone‚ where rare diamonds are used to fund military rebels at war. The film is based on Archer‚ a man with a survival instinct and a passion for collecting conflict diamonds. Archer finds himself involved with Solomon‚ a fisherman who was kidnapped and forced into slavery. Solomon was forced to work in the diamond mining fields under the command of a cruel fearless
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Hospitality management’s purpose has to do with accommodating and treating people in a way that is the most appropriate to the situation. It is one of the most growing industries and provides the employment of many. It now has attained a much higher status in society and demands high standards of work from its employees. I believe people in hospitality require: an enthusiastic attitude‚ friendly disposition‚ neat appearance‚ a willingness to work‚ confidence‚ cleanliness‚ personal hygiene‚ adaptability
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Introduction The case on the global automobile industry demonstrated by lowering cost through innovative production without sacrificing quality is the defining characteristic in a successful company. I found this case interesting because it characterized a successful automobile producer as one that will cut cost in an innovative approach to deal with a market that is constantly changing. The innovation in producing automobiles started with Ford through mass production and continued all the way to
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OF PURPOSE "Those blessed with the curiosity to learn and search are forever young" - Bruce Lee. The hospitality industry is one area where a large number of managers and chefs have become entrepreneurs and successful owners of their own businesses. Being a futuristic person I handle things with great patience‚ which is the main positive sign that strongly relates me to this esteemed industry. A constant learning process would lead me to improvise on the professional skills required to survive
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Welcome to Diamond city. As your tour guide‚ I will be giving you the basic knowledge about diamonds; the process‚ careers‚ methods to promote the sales of diamonds and etc. at a diamond mine‚ you usually find small dirty gray stones that are so dense that they show the speed of light but you can also find rough diamonds that are cold to the touch but are drawing heat right from your fingers. Diamonds can be used as jewellery‚ as you may have known‚ but also for industrial purposes. The Diamond Industry
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quality products‚ better customer service‚ and lower prices. When analyzing the bargaining power of buyers‚ the industry analysis is being conducted from the perspective of the seller. According to Porter’s 5 forces industry analysis framework‚ buyer power is one of the forces that shape the competitive structure of an industry. The idea is that the bargaining power of buyers in an industry affects the competitive environment for the seller and influences the seller’s ability to achieve profitability
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CASE STUDY I: CULTURAL DIVERSITY AT NIKKO HOTELS INTERNATIONAL Nikko Hotels international is a subsidiary of the Japan Airlines (JAL) Development Company‚ Ltd. It was created as JAL’s diversification and globalization strategy to strengthen the company’s marketing and financial position. Known for its aggressive global marketing and application of new technology in hotel operations‚ the company is determined to establish a worldwide network of hotels comparable in number to Hilton‚ Sheraton
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1. Trends in lodging industry in general 1.1. Sustainability In recent years‚ environment friendly‚ “going green” has affected many hotels in the way they are designed‚ built or refurbished and operated. The market of environmentally concerned consumers is growing and it is important to cater to their needs. (Kapiki‚ 2012) In addition‚ going green is seen as means of giving back to the community and environment as well as reducing operational cost. For example‚ 59% of respondents from a survey
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A company stratregy is always a work in progress. Discuss A company strategy is the game plan management is using to stake out a market position‚ conduct its operations‚ attract and please customers‚ compete successfully‚ and achieve the desired performance targets. It means a company strategy consist of the competitive moves and business approaches that managers are employing to compete successfully improve performance and help to grow the business through three central questions as
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