Michael Porter’s Value Chain History of Value Chain • Popularized by Michael Porter’s book best seller “Competitive • • Advantage” 1985 Creator of “5 Forces model” Helped Gereffi in the late 1990s develop Global Value Chain. Michael Porter’s Background • Born May 23‚ 1947 in Ann Arbor‚ Michigan • Received MBA in 1971 Harvard Business School • Competition and company strategy • 6 time winner of the McKinsey Award Value • The Value is the extent to which a good or service is perceived by
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1 INNOVATION IN THE INSULIN´S INDUSTRY – MARTIN MEISTER INNOVATION IN THE INSULIN´S INDUSTRY THE ELI LILLY AND PFIZER EXAMPLES Martin Meister Boston University MET AD 741 May‚ 2012 2 INNOVATION IN THE INSULIN´S INDUSTRY – MARTIN MEISTER Introduction The focus of the present paper is to understand why the pharmaceutical companies Eli Lilly and Pfizer failed in the introduction of what was supposed to be priced premium innovative products like the 100% pure synthetic insulin “Humulin”
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HOW MCDONALD ESTABLISHED A SUCCESSFUL BUSINESS MODEL IN INDIA? The internationalization process of a company from the global point of view results in the creation of multinationals. The internationalization is based on the execution of a comprehensive and rigorous analysis of strategic character. McDonald’s success in India since 1996 settled in the application of an efficient process of internationalization. One of the main objectives of this strategy is to have competitive advantages taking into
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QUESTION 1: LIST THE BUSINESS MODELS USED BY M & S Product/ Service Customization Model M & S moderately or diligently aligns its products and ideas based on the dynamic or ever transforming market trends and fashion needs. According to the case study‚ M & S is highly concentrated in the fashion industry and its ever-growing demand for its exclusive garments and customized accessories. Hands-on approach is mostly utilised by modelling agencies to fulfil the industry’s standards‚ and in the process
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TWO-WHEELER AUTOMOBILE INDUSTRY IN INDIA By group IX‚ MBA ‘Sec A’ Submitted to : Submitted by : Mrs. Smitha Nayak Anooj Balachandra Chandrakanti
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Environment Date of report: 27/04/07 RE: Tourism Industry 1. Introduction This report will contain a SWOT analysis of the tourism industry as a whole‚ but will focus mainly on activities concerning United Kingdom countries and companies‚ as the tourism industry covers a huge‚ global area. There will be points raised that affect countries globally as well as the UK that will be made aware of during the contents of this report. The tourism industry covers many different organisations that
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Bollywood and IT sector and software service became the highlight of India’s economy. Speaking of India‚ we can relate to one country‚ China because of their similarity in population‚ their growth in GDP and several historical links. Despite having many things in common‚ they focused on different development paths. While China’s main focus is manufacture and infrastructure‚ or in short : hardware‚ India excels in Service and technology : software. So‚ because of those features‚ a tight partnership
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Communication is simply the act of transferring information from one place to another. Although this is a simple definition‚ when we think about how we may communicate the subject becomes a lot more complex. There are various categories of communication and more than one may occur at any time. The different categories of communication are spoken or verbal communication‚ face-to-face‚ telephone‚ radio or television and other media. Non-verbal communication: body language‚ gestures‚ how we dress
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I have chosen to focus on and analyze one pattern of the Diamond Trade at a global scale. The pattern illustrates that the Diamond Trade exists on a global scale. I have used examples and specific evidence from different regions and nations across different hemispheres to highlight this Global pattern. There are five different processes of the Diamond Industry. Exploration‚ mining‚ selling rough diamonds‚ cutting and polishing and selling on world markets. Each process happens in different location
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Cold Storage Operations Academic Group23 20th Jan 2010 Industry boundary Vertical scope: The below diagram depicts the key activities performed in a cold chain. Of these‚ packaging‚ precooling and cold storage are typically provided by the same player. These activities are together referred to as cold storage operations‚ and form the ‘vertical scope’ of our industry analysis. Horizontal scope: Cold chain logistics are used for a variety of products such as pharmaceuticals‚ dairy products
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