1. Competitive rivalry – This is the rivalry with other airlines in your existing markets or future markets. Take for example of Malaysia Airlines‚ it will have to identify and segment its markets first. Probably it will come out with a cross matrix segments of: a. geographical markets b. demography c. Travel purposes. Let view one of the segment‚ geographical .. for Malaysia. Then we can see straight away the prominent competitor which is Air Asia. The competitor will be one of the considerations
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going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates Taxation Economic growth around the world
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The Carbonated Soft Drink (CSD) industry is a profitable one despite the “Cola Wars” between the two largest players – Coke and Pepsi. Such profitability can be understood by analyzing the CSD’s industry structure in terms of “Porter’s five forces.” Threat of New Entry The existing players in the soft drink industry have much advantage relative to new entrants. First‚ supply-side economy discourages new entrants by forcing them to enter the market in large scale. CSD’s demand side benefits
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INDUSTRY OVERVIEW The Indian Industry as a whole has given away a growth which is of positive but comparatively less than the previous year. For instance the Industry registered a growth of 7% in the month of April 2008 as compared to 11% growth registered in the same month of the previous year. In March 2008 industrial growth which was recorded was 3.9% the lowest in past 6 years. The growth slipped due to the sharp downfall in the manufacturing and specifically electrical sector to 7.5% and
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Mapping the South Asian Telecommunication Industry using Porter’s Five Forces Analysis Telecommunication industry‚ which is an oligopolistic market‚ is growing rapidly almost everywhere in South Asia. Along with the “Voice” Business moving in to a saturated state‚ the operators are focusing on growing revenues through data business. However‚ data being a low margin business many operators are shifting from simply providing data to becoming a life style requirement provider. In terms of access technologies
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Assignment 2 – Five Forces Analysis on Paper Industry The SIC code I use to discuss in the assignment is 2621 Paper Mill. As we learned in Module 3‚ there is a five forces analysis. Today‚ we are going to use five forces to analyze the paper industry. Current Competitors: As we can see from the above diagram‚ we can know that paper industry is averagely in a low growth or even negative growth since 2009. IBISWorld states that the revenue of paper industry dropped dramatically in 2009 due to the
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| Alicia Monzón | | Strategic Management 2ºA | | PORTER’S FIVE-FORCES’ ANALYSIS OF THE SPANISH OLIVE OIL INDUSTRY | The Spanish Olive Oil Industry The Spanish Olive Oil Industry Index Introduction 2 1. Intensity of current competence 2 2. Menace of New Entrance 3 3. Menace of substitute products 3 4. Bargaining power of suppliers/ 5. customers 4 Bibliography 4 Introduction The cultivation of olives and the production of olive oil have
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1. Bibliography of Michael E Porter Michael E. Porter is the Bishop William Lawrence University Professor‚ based at Harvard Business School. A University professorship is the highest professional recognition that can be given to a Harvard faculty member. Professor Porter is the fourth faculty member in Harvard Business School history to earn this distinction‚ and is one of about 15 current University Professors at Harvard. Professor Porter is a leading authority on competitive strategy and the
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company growth should be a concern. Under Armour is strongly overlooking the fierce competition in the sports apparel industry that has the potential to seriously hold back the continued success of the company. For instance‚ the marketing strategy of Under Armour should face severe scrutiny as the company delivers a particularly wide-range of products‚ still they only focus on their football apparel for male athletes. Their product offerings target a sizeable market and have the aptitude to appeal to a
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Porter’s Five Forces Model versus A Blue Ocean Strategy Porter’s Five Forces Model‚ provided by Michael Porter‚ is an external environmental analysis tool for a specific market. This model emphasizes that in any existing industry‚ there are five competition forces: threat of new entrants‚ power of suppliers‚ power of customers‚ threat of substitute products‚ and intensity of competitive rivalry. In addition‚ these five forces can influence and determine the profitability of the enterprise. Using
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