The Leisure- Cruise Industry Major: Marketing Porter’s Six Forces I. Threat of New Entrants: Low * Barriers to entry: High * High Capital Requirements: The capital required to start up a cruise line is one of the key factors contributing to this industry’s high barriers to entry. With the average cost of building a cruise ship rising‚ the amount of capital needed to start up a cruise line is estimated at one billion dollars. Therefore discouraging any new entrants into the industry.
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this‚ is through industry analysis. As explained by Porter “to sustain long-term profitability you must respond
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core business and also coming up with new customer initiatives to reward their customers for shopping with them. Partnering with other large companies such as Optus and Qantas has provided Woolworths with a major boost. Competitive Forces for Woolworths |Force |Power |Justification | |Suppliers |Low |As there are so many companies producing similar products‚ I feel that Woolworths
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change. Michael Porter provided a frame work that models an industry as being influenced by five forces. These forces determine the intensity of competition and hence the profitability and attractiveness of an industry. The objective of corporate strategy should be to modify these competitive forces in a way that improves the position of the organization. Porter’s model supports analysis of the driving forces in an industry. Based on the information derived from the Five Forces Analysis‚ management
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pharmaceutics JEL Classification: F21‚ F23 1. Introduction and Method The forces of globalization are continuously changing the business landscape. Outsourcing and offshoring have been used by multinationals for decades. Global value chains stretch across the world and incorporate a diverse range of people and cultures. With this type of internationalization‚ new challenges arise. Each company must find a business model that fits their needs and adds the most value to their operations. The traditional
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Introduction The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Strategy: Techniques for Analyzing Industries and Competitors“ in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. Porters model is based on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Especially‚ competitive strategy should
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bargaining power of suppliers‚ and the threat of substitutes. In order to make this Porter’s Five Forces Model complete or perfect‚ the managers should combine this model with other external models such as the PEST model‚ the Porter Diamond‚ competitive generic strategies‚ the industry life cycle and any other external factors models which will give the a very detailed overview the threats and opportunities of an
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aspects. (Porter‚ 1980). Michael Porter’s five forces model was also subject of other author’s criticism‚ such as Lynch. He explains that although the market is more laid out‚ there are no changes in the industrial environment. The analysis should be used continuously when using this tool. (Lynch‚ 2009‚ p. 101-102) Downes has developed three new forces‚ named Digitalization‚ Globalization‚ and Deregulation. Downes refers to Porter’s five forces model as ‘obsolete’. The three new forces mentioned
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Porter’s 5 Forces Jasmine Tomczak - 1152995 Porter’s 5 Forces Re: Fast Food Industry Commerce 4PA3 - C03 Jasmine Tomczak - 1152995 September 25‚ 2014 Porter’s 5 Forces Jasmine Tomczak - 1152995 The fast food industry is one which affects many lives in Canada. The following is a Porter’s 5 Force’s analysis that will determine how attractive this industry is as a whole. To determine the threat of new entrants‚ one must first consider the barriers to entry. Firstly‚ the start-up costs associated
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Criteria – Threat of New Entrants Yes (+) No (-) Comment 1. Do large firms have a cost or performance advantage in your segment of the industry? Yes There is a fierce price and performance competition in the telecommunication industry. All the big players aim to provide services at cheaper costs and make high performance promises in order to develop an integrative relationship with the customer. 2. Are there any proprietary product differences in your industry? No The products are not propreitary
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