IMPACT OF ADVERTISEMENT ON BRAND & REVENUE A CASE STUDY ON [pic] SUBMITTED TO CONTENTS 1. Introduction 2. About Airtel 3. Positioning Of Airtel Through Celebrity Endorsement 4. Effect of Advertising Expenditure On Sales 5. Questionnaire 6. Questionnaire Survey Findings 7. Conclusion INTRODUCTION Brands all over the world use celebrities to advertise their products. As early as 1890‚ actress Sarah Bernhardt appeared on
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Teleservices. * Foreign invested companies like - Hutchison-Essar‚ Bharti Airtel Tele-Ventures‚ Idea Cellular‚ Spice Communications etc. Bharti Airtel now is the largest telecom company in India. There are many smaller players‚ with operations in only a few states. The following table gives details regarding the subscriber base of each Mobile Service Provider in India as of 31 July 2010 :- BHARTI AIRTEL Bharti Airtel Limited formerly known as Bharti Tele-Ventures LTD (BTVL) is an Indian company
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1. Introduction Bharti Airtel Limited is a major Indian telecommunications firm‚ with a particular focus on operating in the mobile services market. Founded in 1995‚ the company quickly tried to exploit growth opportunities arising from the liberalization of Indian telecommunication markets. The family owned business was soon able to generate profits and extend market shares. However‚ the pace of company growth challenges the firm in terms of being able to setup necessary infrastructural elements
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framework‚ the external environment is classified into six broad categories: Political‚ Economic‚ Social‚ Technological‚ Environmental and Legal. Changes in these external forces affect the types of products produced‚ the position of them‚ market strategies‚ types of services offered and choice of business. Political Forces: Intel being a multinational company‚ it has to operate according to different government policies of different countries depending on the stability of the countries (Writer
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The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case Andres Mazaira  University of Vigo‚ Oureuse‚ Spain E. Gonzalez  University of Vigo‚ Oureuse‚ Spain Ruth Avendano Ä University of Vigo‚ Oureuse‚ Spain Keywords Market orientation‚ Competitive advantage‚ Clothing industry‚ Organizational culture Abstract This paper has been developed as a part of research seeking to verify the effects of organisational
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THE FACTORS THAT INFLUENCE THE DISTRIBUTION OF PROFIT FROM INNOVATION IS; First - the industry evolution‚ in the early stages of an industry‚ a variety of products solution maybe introduced with no clear leader. And once the market chooses the winning set of product characteristics‚ less design heterogeneity is possible and the competition becomes more prices based. The early phase often amounts to standard competition (David and Greenstein‚ 1990). The second factor is the appropriability-
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athletic footwear market based on porter’s Five forces model by Duke Introduction Given the demands of today’s competitive and dynamic environment‚ it is quite challenging to understand strategic issues facing organizations and develop the capability for long term organizational success. Introduction in today’s dynamic and competitive business environment‚ survival‚ growth and profitability are the essence goals of all industries. Nowadays‚ Porter’s Five Forces is currently being adopted as the powerful
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1. Introduction Bharti Airtel Limited‚ is the world’s third largest provider of telecommunication services with presence in the 22 licensed jurisdictions in India and having operations in Sri Lanka‚ Bangladesh and Africa‚ with an aggregate customer base of 252 million as of March 31‚ 2012 & Total revenue of LKR 450bn for the last financial year (2011-2012) Hence‚ proper identification and focus on its critical success factors and appropriate human resource management strategies have enabled
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Marketing and distribution The Company distributes its products principally through third-party computer resellers. The Company is also continuing its expansion into new distribution channels‚ such as mass merchandise stores‚ consumer electronics outlets and computer superstores‚ in response to changing industry practices and customer preferences. The Company’s products are sold primarily to business and government customers through independent resellers‚ value-added resellers and systems integrators;
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sure their food is safe to eat: supplier interventions‚ advanced tools to eliminate pathogens‚ framer supply training‚ and enhanced restaurant procedures. Last‚ intense competition could have a long term effect on Chipotles future outlook. Porters Five Forces model is an excellent illustration of how the competitive landscape of a company is impacted by competitive rivalry. Consumers are growing weary of Chipotles basic menu and high prices; the company will have to invest more in advertising and offer
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