ASSIGNMENT NO.1 FACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING ONLINE SUBJECT CODE :- MGN504 SUBMITTED BY- PRIYANJALI SRIVASTAVA REG. NO. - 11200674 MBA(Q1202) ABSTRACT This study examines online search pattern and buying behaviour of consumers. People/customers search moderately for product/service information with company websites being the most popular mode of searching. Books‚ airline and railway tickets
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food or drink is included in the ticket price however in-flight service offers food and drinks for sale. Generally these prices are expensive for budget conscious travellers. Analysis of Porter’s Five Forces on Tiger Airlines: [pic] The justification is provided in the form of a table. |Force |Power |Justification | |Customers |High |Airline industries are customer
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Recently‚ there have been a lot of these flash marketing websites launching and its market has been expanding. Filipinos are among the most active in the Asia-Pacific region in using the Internet for product research‚ but only 34 % have made purchases online in the past month compared to 62 % in the Asia-Pacific and 49 % globally‚ according to a study conducted by market research firm Nielsen. Group Buying Websites Here is some List of Group Buying Websites in the Philippines: * Ensogo- Living
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biggest e-commerce site found men twice as likely as women to be “uncontrollable shopaholics”‚ meaning that although they spend less time SHOPPING ONLINE‚ they tend to buy double the amount of items on each haul. A "field guide" produced by ALIBABA’S Taobao Marketplace also found that at least one million users each spend more than 50‚000 yuan (HK$62‚000) yearly online. That’s an impressive figure. The average urban Chinese resident earned 25‚000 yuan last year‚ according to official statistics. Researchers
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people drawn towards online shopping. Online shopping is one of the greatest aspects of the internet today. By choosing to shop online you will be able to enjoy many benefits‚ some of which are self-explanatory‚ others that are not so apparent. Online shopping is a multi-billion business and is constantly growing. Many individuals favor this kind of shopping because of ease. For shoppers who work for lengthy hours‚ it would be hard to visit a store during standards trade hours. Online retails allow orders
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PREPARATION OUTLINE (ONLINE SHOPPING) Specific Purpose • To persuade my audience to do online shopping in order to get an easier life. Central Idea • Online shopping will make our busy day become easier besides it will give us many advantages. INTRODUCTION I. How is your opinion toward online shopping? II. In my opinion‚ online shopping can give many advantages toward our life. III. We may have an easier life when we start to do online shopping to get whatever we want through our
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Michael E. Porter’s five forces framework is used to evaluate the competitiveness‚ and hence the attractiveness and profitability of different markets and market segments. It is important for business managers to realize that a 5 forces analysis should be conducted at the level of strategic business units (SBUs)‚ and not at the level of the whole organization. Many larger companies have several SBUs conducting business in different markets that serve many different customer segments. Likewise
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BENEFITS OF ONLINE SHOPPING Specific purpose: To inform my audience about the benefits of online shopping. Central idea: There are three things why online shopping is convenience and variety of choices. Introduction I. Before I start‚ let me ask how many of you love to get cheap deals and like to online shopping? II. What makes you to buy your favorite goods in online shop rather than conventional shop? III. Yes‚ I’m the one who is love to online shopping too and I have
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realise that the Internet can be a shopping channel to reach existing and potential consumers. With this consensus Online Shopping as a whole has rapidly grown. The biggest surprise is that clothing is one of the top categories purchased online. Few‚ argues that this is not surprising at all because‚ clothing sales has always been a top category in the catalogue channel‚ so naturally the Internet channel should be no exceptions. Although online apparel shopping continues to grow‚ there are problems
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Online Shopping At present more and more people make a purchase online‚ so online shopping is indispensable to our life and there are a lot of benefits for owners of online stores and buyer. It has become a fundamental feature in the information age. The network security of online shopping is very important. Therefore‚ in the world there are many shopping sites on the internet such as eBay from America‚ Marktplaats from the Netherlands and Taobao from China. These sites can protect the interests
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