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    situation anlaysis

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    Situation Analysis To identify current issues affecting Électricité de France (EDF) analysing the macro environment through the PESTE theory and the micro environment using Porter’s Five forces model‚ a theory which looks into an industry being influenced by forces (Soloman et al. 2010). The macro marketing environment Political Issues With energy supplies from the domestic market decreasing in quantity‚ energy supplies have become a key issue in UK politics (KEYNOTE 2010). Each political party

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    Online Publishing

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    Introduction This assignment will give you an insight of online publications and online content. Online publicatons are defined as contents which are not offered in a physical way but in the internet. This definition entails for instance how far the internet (datacontent) supersedes traditional objects. Examples for main type products are e-Books‚ e-Magazines‚ Newsletter‚ Weblogs‚ Databases and Websites. Consequently‚ we tried to find out how many people adopt the medium internet and use rather

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    External analysis

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    analysis How can a smartphone company use external analysis to gain competitive advantage? 1. Apply 5 forces model for the smartphone industry According to Hill and Jones‚ the five forces model serves the purpose to identify opportunities and threats in the external business environment‚ by analysing “competitive forces” (Hill & Jones‚ 2012‚ p. 42). Once created by Michel E. Porter this particular framework functioned as a useful tool for managers to approach the external analysis. The

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    Medical Tourism

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    insight into Malaysia’s medical tourism industry. The study conducted offers assistance to a new upcoming hospital in Malaysia to understand the overall scenario of the market it wishes to enter in the near future. An external view using Porter’s Five Forces‚ an internal resource-based view and an industry snapshot using value network approach are evaluated to identify the pros and cons about the industry. In the beginning‚ a brief about medical tourism is written along with the background to research

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    Chapter 1: Business Strategy TED.com TED= technology‚ education‚ design ‘ideas worth spreading’ Set up by Chris Anderson – also started Wired Magazine TEDx= everyone can organise a TED conference All the things that are happening in the world‚ are things that are strategic  Look around you‚ know what’s happening around you  You need to know where interesting ideas come from Eg. Wieden Kennedy (Portland‚ Oregon): where Nike is. Where Nike is‚ adidas goes Check out: TED talk

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    Festival would affect the Torvehallerne‚ its surroundings and environment the Porter’s Five Forces would be introduced. Therefore‚ this assessment of the new competitive situation would show that the barriers for entry for other competitors would be set at the higher level as well as the threat of substitution would be decreased by introducing new events. In the end‚ after application of the Porter’s Five Forces further discussion concerning the advantages and disadvantages

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    External analysis

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     “Strategic management: Thinking‚ analysis and action”‚ 4th ed.‚ Pearson Education: Australia. Hubbard‚ Rice‚ & Beamish‚ (2011)‚ “ Strategic Management: Thinking‚ Analysis and Action”‚ 4th ed.‚ Pearson Education‚ Australia. Michael E. Porter (2008)‚ "The Five Competitive Forces that Shape Strategy"‚ Harvard Business Review‚ p.86-104‚ Harvard Business Publication‚ Boston‚ USA. Ed Liston (2011)‚ “ What is more popular: Coffee or Tea”‚ Blog on www. Stockriters. Com‚ Viewed on 05th Jan’12. Kotler Philip (2001)

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    Describe Porter’s five forces model and  explain each of the five forces. 2. Demonstrate how a company can add value by using Porter’s value chain analysis. 3. Describe the major revenue models. COMM 391 - W2013 Term 2 © 2013 – Kafui Monu‚ Y.M. Cheung 3 What is the Most Important Strategy Question? COMM 391 - W2013 Term 2 © 2013 – Kafui Monu‚ Y.M. Cheung 4 Porter’s Five Forces Model Learning Objective 1  • Describe Porter’s five forces model and Michael

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    References: EuroMonitor. (2012). Market Overview. Pet ’s at Home Annual Report. Pg 4. Jim Riley. (2012). Porter ’s Five Forces Model: Analysing industry structure. Available: http://www.tutor2u.net/business/strategy/porter_five_forces.htm. Last accessed 16th Nov 2012. The Times 100 Business Case Studies. (2012). The extended marketing mix. Available: http://businesscasestudies

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    HANDICRAFT Introduction Handicrafts are unique expressions and represent a culture‚ tradition and heritage of a country. The Handicraft Industry is one of the important productive sectors. Various attempts have been made to define this broad and diversified industry. The following definition strives to cover diversity and complexity of Handicraft Industry. Defining Handicrafts: Definition According to United Nations Educational‚ Scientific and Cultural Organization/Information Technology Community

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