Course Details 2 1.1 Course Details 2 1.2 Semester Details 2 1.3 Student Details 2 1.4 Academic Advisor 2 2. Topic of Research 3 2.1 Research Topic 3 2.3 Statement of Purpose 3 3.1 Introduction to Mergers & Acquisitions in Automotive Industry 4 3.2 Rationale of research project 4 3.3 Statement of Research Objectives 4 4. THEORETICAL FRAMEWORK 5 4.1 Mergers & Acquisitions 5 4.2 Recent Trends in Automotive Mergers & Acquisitions 5 4.3 Debates in the field of M & A 6 4.4 Key
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Chosen Company case: Geely Automobile Geely Automobile Holdings Ltd.‚ formerly known as Guorun Holdings Ltd.‚ embarked on a major restructuring in 2003. By establishing two joint-venture associated companies in Ningbo and Shanghai with Zhejiang Geely Holding Group Ltd.‚ a major privately-owned auto manufacturer in China‚ the company had successfully entered into China’s booming sedan industry. In the same year‚ the company set up an auto parts subsidiary in Taizhou of the Zhejiang province‚ further
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Case Study of Automobile Industry Research on General Motors Description of Automobile Industry: Automobile industry is the modern manufacturing industry including commercial vehicles (CVs)‚ cars‚ three-wheelers and two-wheelers segments. The automotive industry has been playing a leading role in spurring growth in economies throughout the world since the industrial revolution. It is a sector characterized by not only tremendous potential growth‚ but also very high profile trade disputes‚ and
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PORTERS The threat of potential new entrants (High) High capital required to enter into mobile industry which needed large investment on technology‚ distribution‚ service outlets and plant. Difficulty for customers in switching cost‚ when they are satisfied with their current product as well as difficultly for new entrants to have product differentiation because customers had already familiar with those established mobile companies‚ therefore new entrants have to spend a lot on branding and
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ASSIGNMENT ON MARKETING Submitted by J.Rees 09BA128 MBA ³C´ About Mahindra & Mahindra Type Founded Headquarters Key people Public Company 1945 Mumbai‚ India Keshub Mahindra (Chairman)‚ Anand Mahindra (Vice-Chairman & Managing Director) Industry Revenue US$ Employees Website Automotive‚Farm Equipment 10 billion (2009 H1). 16‚000 plus Mahindra.com Mahindra & Mahindra Limited is part of the Mahindra Group‚ an automotive‚ farm equipment‚ financial services‚ trade and logistics‚ automotive
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Two Wheeler Industry Overview India is the second largest producer and manufacturer of two-wheelers in the world. Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50’s. The Automobile Products of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler industry‚ the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers
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GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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� PAGE * MERGEFORMAT �2��[Type the document title]�� Zappos Analysis FIVE FORCES _New Entrants_ The threat of new entrants into the online shoe/apparel market is relatively small due to the fact that Zappos is such an established brand and has specialized their business model. It would be far too expensive for a new company to copy the characteristics of Zappos including their next day delivery and large overhead. The fact that Zappos was losing money initially illustrates this difficulty. Another
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Real Threat of new Entrants When deciding on entering an industry as a new company one must be aware of the borrow costs of bank loans and credit rates. The meat packing and manufacturing industry is not easy to break into although it can be done. Real Threats of Substations Product or Services The threat of substation is high due to the fact that so many competitors are in this market. This type of saturation in the market even affects the level of competition. That doesn’t mean that it affect
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Corporation using the Porters 5 forces model to asses its competitive position in the fast food industry. As the name suggests the Porters 5 Forces model focuses on 5 key factors affecting the environment in which a business operates. They are 1) Competitive rivalry 2) Power of suppliers 3) Power of buyers 4) Threat of substitute 5) Threat on new market entrants Each of these five areas can be looked with relation to McDonalds and there position in the fast food industry. Competitive
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