Assignment 1 Strategy The article I read was‚ What is Strategy? By Michael Porter. In this article Porter talks about the abilities to set objectives‚ facilitate resources and the ability to target the right customers. Porter goes onto talk about operational efficiency. He says that operational efficiency is basically preforming similar tasks better than your rivals in the market. He emphases being different than your rival‚ don’t try to be better and always out do them‚ be different and unique
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will look at British Petroleum‚ BP‚ one of the largest oil companies in the world. Following the Gulf Oil Spill does BP have sustainability in this market? This paper will examine the early history of the company. It will look at the competitive advantages of the organization by looking at its SWOT analysis. The company’s market strategy will be examined including its growing interest into alternative fuels. Its internal structure will be compared to the persona that BP is trying to convey that they
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in an industry following the same strategy along the same strategic dimensions” (Porter‚ 1980) * “a set of firms competing within an industry on the basis of similar scope and resource commitments” (Cool & Schendel‚ 1968) Competitive strategy = a choice of which strategic group to compete in = the choice of the easiest group to ‘get into’ Strategic groups are organisations within an industry with similar strategic characteristics‚ following similar strategies or competition on a similar bases
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factors that influence an organization’s decision making‚ and affect its performance and strategies. Now‚ i am going to analyse company’s position by using PESTLE and porter’s 5 Forces. Pestle Analysis: This is mainly used to analyse the wider macro environment in which the business operates. The organisation normally have no control over PESTLE factors and at best should try to accommodate and device strategies around these factors or issues. Political factors: The political environment in EU has
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Keurig’s main generic business strategy is a focused differentiation strategy. Their product as a whole is focused on coffee drinkers in general you can’t really market their machine or products to someone that doesn’t drink coffee. The only other use would be for something such as hot chocolate‚ which would be an expensive purchase just to have a hot chocolate maker. They’re differentiated by offering a specific product that’s far better compared to their rivals. The products they offer are different
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COURSEWORK TITLE: INTERNATIONAL STRATEGY OF THE VODAFONE GROUP PLC Contents page 1. Introduction 2.Company Background 3.Evaluation of the internal and external environment of the company 4.Analyse the motivation of the company for international expansion 5.Analyze the reasons for operating in a particular region or country 6.Evaluate its market entry strategy in a particularly region or a country 7.Conclusion/recommendation 8.Bibliography 9.Appendix 1. Introduction
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BP By: Anna DeHart About BP “BP is one of the worlds leading international oil and gas companies‚ providing its customers with fuel for transportation ‚ energy for heat and light‚ retail services and petrochemical products for everyday items” In 1908 oil was found in a rugged part of Persia after a long search. Things we do are: • Find oil and natural gas • Extract it from hard to reach places • Move it to sea or land • Make what is needed from it • Generate low carbon power • Build construction
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BP plc (British Petroleum) February 2‚ 2014 University of Mount Olive Table of Contents Title Page ……………………………………………………………………………………….. 1 Table of Contents ………………………………………………………………………………... 2 Introduction …………………………………………………………………………………….... 3 External Environment …………………………………………………………………………... 3 Economic Trends………………………………………………………………………… 4 Political/Legal …………………………………………………………………………… 5 Demographics …………………………………………………………………………… 6 Technological Trends ……………………………………………………………………
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Porter’s Five Forces The Threat of New Entrants (Low) There is a great amount of economies of learning and scale in the oil industry for Example BP has been searching for oil since 1901. They invest a huge amount in up-to-date technologies making it difficult for new entrants to compete. His obviously requires huge capital investments in R&D as well as start-up cost‚ for example a truck just to carry the oil costs over $1‚000‚000. There is a lot of regulation in the industry especially with
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High rate of investment return‚ sustained and increased growth and increase share value. As HGU plc grow a business organically based on growing their customer numbers at the expense of short-term profitability and continue creating a cash outflow‚ there are three possible effects HGU plc’s strategy could have on its shareholders: • High rate of investment return With the organic growth‚ this strategy is seen as more profit along with a better investment return. It measures the amount of return
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