In 2008‚ a marketing and positioning strategy was needed for Cambridge Sciences Pharmaceutical’s (CSP) new weight loss drug called Metabical. Metabical was touted as being a revolutionary weight loss drug with fewer negative side effects than the usual medicinal weight loss remedies. Metabical has many levels of decision-makers – both internal and external. CSP’s senior director of marketing‚ Barbara Printup likely reports to the company’s board of directors for her ultimate authority. Printup
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BACKGROUND Hospitals continue to be the largest segment of the health care industry‚ measured by economic volume and delivery of a wide range of professional services. HEALTH CARE SERVICES The different segments of the health care delivery system provide various combinations of services. The specific combination offered depends on a variety factors that prevail in a location‚ including state and local licensing laws‚ reimbursement structures‚ availability of medical personnel and facilities
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Hospitals are places of illness‚ suffering‚ and disease. They can also be places of compassion‚ loving‚ caring‚ and healing. A patient can go to different hospitals and they will receive the same treatment‚ but at some hospitals‚ patients feel better emotionally and physically after a stay‚ while some they feel worse emotionally and physically. This also holds true for different units at the same hospital. This is due to several factors‚ the main one being that some hospitals focus on mainly treating
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1. How successful is the Shouldice Hospital? Generate a P&L statement using available information from the case. Treat each of the two operations—hospital and the surgery—separately. Hospital: Revenues (4 days X $111/day x 6‚850 patients/year) 3‚041‚400 Cost 2‚800‚000 Profit: 241‚400 Clinic: Revenues ((($450 + 60 + 75) X 0.20) X 6‚850 patients/year)) 3‚596‚250 Cost 2‚000‚000 Profit 1‚596‚250 Total Profit 1‚837‚650 2. How
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CASE: Community Hospital Evening Operating Room Solution 1) The average customer arrival rate and service rate per hour Patient arrival time in a day (11 pm to 7 am) = 8 hr/day Patient arrival time in a year (Total study time) = 8 (hr/day) * 365 = 2920 hrs For average customer arrival rate‚ we know that 62 patients are required during that time period. So average customer arrival rate (λ) = 62/2920 = 0.0212 patients /hr Service rate (μ) = 60/80.79 = 0.7426 /hr
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The crazy house‚ asylum‚ and jail‚ are all common names for the psychiatric hospital. Dating back to the medieval era‚ mental institutions have been around and they have each served their purpose; both good and bad. In Europe‚ London and England housed one hundred inmates in public asylums. Nowadays‚ these hospitals are given discreet names or are no longer in existence. Back then they had very harsh names such as Hospital for the Lunatics‚ and the Liverpool Lunatic Asylum. In the United States‚ Virginia
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VISIT TO A HOSPITAL INTRODUCTION: A visit to a hospital in a whole lot of experience in itself. During this summer‚ one of my Grandfathers was admitted to a hospital due to his illness. When I went to see him‚ I went to the hospital for the very first time in my life. My Grandfather was admitted in Billroth hospital. ENQUIRY: As I entered the hospital‚ I saw people going here and there. First I saw a temple on the right side of the entrance‚ on the left side a outpatient pharmacy.
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keller graduate School of Management | You Decide | Middlefield Hospital | | Melissa Dixon | 9/16/2012 | | Background: Middlefield Hospital is a 450 bed tertiary care facility in a major urban area in the Northeast. The hospital is an integrated health system that provides the fill array of inpatient and outpatient services. The Hospital has a reputation for quality care in the area. Problem: The Hospital’s turnover rate exceeds 20% and there are over 100 nursing vacancies
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Healing Hospital: A Daring Paradigm Betty Cronier Grand Canyon University Spirituality in Health Care HLT 310V Debbie Whitler‚ BS‚ MA May 15‚ 2011 Healing Hospital: A Daring Paradigm As stated by Erie Chapman “healing hospitals” are centers of love characterized by a myriad of wonderful encounters‚ many small and a few large (2011). This paradigm of such a caring concept focuses on removing stressors for patients‚ families and caregivers from the clinical environment. These stressors inhibit
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Shouldice Hospital Case Analysis Question 1. How successful is the Shouldice Hospital? Generate a P&L statement using available information from the case. Treat each of the two operations – hospital and the surgery – separately Compared to other medical institutions that provide a wide array of medical procedures‚ Shouldice Hospital specializes in one procedure for patients that suffer from abdominal hernias. This specialization allows each doctor at Shouldice Hospital to perform approximately
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