Race‚ Class‚ Gender‚ and Sexuality Fall 2010 WGST 304/SOCY 304/ POLI 305/AFRO 398R Section 001 Meeting Times: TTH 9:30-10:45AM Location: Currell College 203 Instructor: Dr. Sharon Lee White Phone: 777-4007(Please leave message) E-Mail: Leesg@mailbox.sc.edu Office Hours: By appointment only Course Description: This multidisciplinary course is designed to explore historical and contemporary aspects of race‚ social class‚ gender‚ and sexuality. Focusing on the intersection
Premium Race Sociology White American
Environmental Product Differentiation: IMPLICATIONS FOR CORPORATE STRATEGY Forest L. Reinhardt roducers of toilet tissue‚ outdoor wear‚ tuna‚ beef‚ investment services‚ trash bags‚ and herbicides have recently positioned their products as environmentally preferable‚ with the idea of capturing a price premium‚ winning new customers‚ or both. Managers are looking for ways to reconcile their need to deliver shareholder value with intensifying demands for improved envirofimental performance. Perhaps
Premium Environmentalism Roundup Environmental movement
Communication Opinion Paper LR HCS/320 February 27‚ 2014 Communication Opinion Paper Effective communication incorporates the basic elements of communication based on how the information is communicated from the messenger‚ which can have a profound effect on the presentation of the message and the understanding using the basic elements of communication. It is essential to basic communication for the messenger to relay the message clearly and in a concise manner to decrease misunderstanding
Premium Communication Writing Message
CASE 3 – SINGAPORE AIRLINES GROUP IDENTIFY ISSUES 1. Global financial crisis (mid 2007 onwards) - further burdened by the collapse of some of the largest financial institutions in the world. b. As demand for air travel is significantly impacted by income levels‚ customers tend to be more price sensitive during crisis time and will usually opt for budget travel or in some cases will not travel at all. c. Led to reduced demand for travel d. Airline reduced the passenger and cargo capacity
Premium Singapore Airlines
------------------- Brand Positioning Case Study* | The choice of a university as a place to study is as much to do with emotion as it is to do with logic. Therefore the brand positioning of the University is a key driver in the choice. However‚ not many universities have actively managed their brands. Their brands have just grown rather than been shaped or managed.B2B International was commissioned by one of the UK’s largest universities to show how it could develop its brand to gain a sustainable
Premium Qualitative research Brand Student
strange word‚ “positioning.” Its origins are shrouded in the fog of history. The popular marketing writers‚ Jack Trout and Al Ries‚ started talking about position or positioning in 1972 or thereabouts‚ and took credit later for having invented positioning. However‚ I believe that positioning was an emerging concept and a term‚ in at least limited use‚ within the marketing and advertising community at the time that Trout and Ries first wrote about it. Certainly‚ the basic concepts of positioning were not
Premium Qualitative research Quantitative research Marketing
lower-income groups followed by the middle income groups. It was meant to be a replacement for scooters and motorcycles in rural India. So Nano was positioned in the market as “the world’s cheapest car”. A lot went wrong with Nano. It started from the positioning of the car where it was hailed as the “world’s cheapest car” which was more of a headline creator and did not exactly appeal to the masses as no one wants to be associated with anything that is tagged as “the cheapest”‚ this caused a great harm
Premium Tata Nano Tata Motors Automobile industry in India
strategy tactics travel trends video viral website development & management young adults more tags Home » resources » brandeopedia - your virtual marketing encylopedia » marketing Positioning Statement View Email history Also referred to as a brand strategy‚ positioning strategy‚ or brand positioning
Premium Brand Brand management
Introduction: Product positioning is closely related to market segment focus (Berry‚ 2008). Product positioning involves creating a unique‚ consistent‚ and recognized customer perception about a firm’s offering and image. Products in the same category can be positioned in many different ways. Below are three examples of different positioning strategies for hair care products. Advertisement (1): ASIENCE Deep Nourish ASIENCE Shampoo Deep Nourish is specially formulated for Asian hair that is
Premium Marketing Hair
Communication Paper July‚ 22‚ 2013 Keith Cecil HCS/490 Dr. Green One specific mode of communication utilized by health care workers and consumers alike is electronic health records (EHR). We will discuss the benefits of this method of communication for the consumer‚ how it assists in maintaining patient confidentiality‚ the effectiveness of the EHR for communication between providers and the consumer
Premium Health care Medicine Health care provider