segments. • Apply a valuation approach- market growth‚ barriers to entry‚ market access‚ switching‚ etc. are used. • Test the segments- A segment storyboard is to be created to test the attractiveness of each segment’s positioning strategy. • Modify marketing mix- expanding segment positioning strategy to include all aspects of marketing mix. Strategies for Reaching Target Markets Marketers have outlined four basic strategies to satisfy target markets: undifferentiated marketing or mass marketing‚
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BENEFITS OF DARK CHOCOLATE” Chocolate is one of the most demanded sweet snacks all over the world. It has been traded internationally for centuries. Chocolate is made from beans derived from the cacao tree which is mixed with cocoa butter or plant oils and powdered sugar to produce solid confection. There are varieties of different forms and flavours of chocolate produced from different ingredients. The main types of chocolate are white chocolate‚ milk chocolate‚ semisweet chocolate‚ bittersweet chocolate
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heavenly taste of chocolate which transports you to a different world? The astounding global popularity and rich‚ wholesome taste of chocolate is beyond imagination. Happily for chocolate lovers‚ it not only tastes great but has a plethora of tangible benefits. Add Chocolate liberally to enchant different taste buds Chocolate is the proverbial jewel in the crown of many mouthwatering dishes such as chocolate chip cookies‚ chocolate cakes‚ chocolate ice cream‚ chocolate tarts‚ chocolate puddings and
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FIRST DRAFT INTRODUCTION Recently‚ chocolate has been getting mixed reviews from physicians‚ scientists‚ and mothers across the country. For years‚ people blamed the sugary confection for their expanding waist lines‚ acne problems‚ and caffeine jitters. But more research is being presented that claims not all chocolate is this sinister‚ and that some might actually be good for your health. Chocolate is proven to make us healthier‚ can benefits us mentally and it also can induce good hormones in
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HOW IS CHOCOLATE MADE? Ever wondered‚ “how is chocolate made?” Let’s pick up with the arrival of the cacao beans at the factory. At the factory‚ the cacao beans are first sifted for foreign objects- you know‚ rocks‚ machetes‚ whatever got left in the bag. The cacao is weighed and sorted by type so that the manufacturer knows exactly what type of cacao is going into the chocolate. Some manufacturers use up to twelve types of cacao in their recipes‚ and they must carefully measure so that the flavor
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Chocolate can be bittersweet‚ and we don’t mean literally. Although chocolate has many benefits to your health‚ some facts about how chocolate is made may make you want to munch on a different snack‚ or at least lower your chocolate intake. Dark chocolate has more cacao (the beans that chocolate are made from) and less sugar than other chocolates‚ so it is considered healthier than milk and white chocolate. Dark chocolate contains lots of antioxidants that help the cardiovascular system by
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The Health Benefits of Eating Chocolate For centuries‚ chocolate has been one of the favorite sweet-tasting treat in the world and until not too long ago‚ also considered unhealthy. Recent studies show that cacao‚ which chocolate is made‚ contains potent antioxidants that can actually be beneficial to our health. Cacao is derived from the beans of Theobroma cacao‚ a tree native to South America (1). Historically cacao was being used by ancient people with various medicinal purposes such as treatment
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Cowgirl Chocolates Analysis Cowgirl chocolates are the design of Marilyn Lysohir and her husband‚ Ross Coates in 1997. Marilyn is a ceramicist and lecturer who is internationally known and has a successful ceramic art business. Ross is a sculptor and a professor of fine arts at a nearby University. As a labor of love‚ Marilyn and Ross began publishing a once-a-year arts magazine called High Ground. More a multimedia product than a magazine‚ the 600-copy production of this product does not pay
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Table of Content Chocolate History 3 1. Market Area 3 2. Market Structure 3. Market 4. Market Dynamics 5. Market evolution 6. Market conjuncture 7. Demand and offer 8. Prices and tariffs 9. Imports and exports Chocolate History Chocolate has been used as a drink for nearly all of its history‚ but until the 16th century‚ no European had ever heard of the popular drink from the Central and South American people. It was not until the Spanish conquest of
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were forced to. I was unaware there was a term for this type of black communities which is referred to as chocolate cities. After completing this course I discovered‚ “Chocolate
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