Creativity‚ Technology and Innovation 4BUS1013 2011/12 Semester B Module Leader: Hajni Handler 1. Contact details for the module leaders (and teaching team) |Name |Room |Phone extension|E mail address |Office hours | |Hajni Handler |M235 |5762 |h.handler@herts.ac.uk |Monday 10-11am | |Leonor Silva de Mattos |M218 | |l
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Target market In order to reach our service to the right customer‚ we have chosen Demographic as our target market segment such as age‚ income and occupation. By using this segmentation‚ it could easily help us to find the logical way to classify consumers. According to the result shown in Figure 1 that has been attached in appendices‚ most of the internet user’s age in Malaysia is between 15 and 44. In Figure 1‚ we can see that the majority internet users 38% are from age 15 to 24‚ second rank
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Target Audience The target audiences will be divided into three segmentations which is geographic segmentation‚ demographic segmentation‚ and psychographic segmentation. First of all‚ we will set mother and father who are in age range between 25-30 years old as our target audiences. This is because most of the time‚ the parents will usually to purchase diapers for their babies. The reason why we choose mother and father who are in between age 25 to 30 is because‚ according to a survey by the National
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Description of target market According to the increasing number of companies and offices located everywhere in Bangkok and it does not seems like it will stop in the short period of time‚ we decided to take this great opportunity to set Businessman as the target market of our restaurant. Simple‚ Fast‚ and Good quality is the concept that we designed to match with the businessman’s life style as much as possible. We know that they are always busy and often in a rush time. Therefore‚ the restaurant
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Domino’s Pizza Introduction: This report is going to be based upon Domino’s Pizza‚ a franchised organisation derived in Michigan‚ USA. This report will firstly give a brief overview of the history of Domino’s; it will then establish and explain the micro and macro factors that affect Domino’s and their effects on the business. It will also contain a strategy which would allow Domino’s to adapt and thrive in its ever changing environment; the report will give details explaining which external
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The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Positioning Strategy Worksheet The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 I I Target Market: Part 1 – Developing the Components of Your Positioning Strategy The first step in writing your Positioning Strategy is to select the six general components by checking
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2009 – 2010 | | Masters in Business Administration |By- Tesar Singh Chauhan [DOMINO’s PIZZA UK & IRL FINANCIAL PERFORMANCE ANALYSIS] | Submitted as a part of module assessment for Accounting and Control | CONTENTS: Page Number 1. INTRODUCTION 2 1.1 DOMINO’s at LONDON STOCK EXCHANGE And Trading Information 2 2. FINANCIAL RATIO ANALYSIS ON DOMINO’s PIZZA UK & IRL PLC’s PERFORMANCE 3 3.1 PROFITABILITY RATIOS 3-4 3.2 LIQUIDITY
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Summary: All companies use a specific positioning strategy when advertising their product. This strategy tells their customers and potential customers what feature of their business they want to be focused on. Allstate wants their customers to focus on the quality level of their product while State Farm and Progressive wants people to focus on certain attributes of their products. 21st Century wants potential customers to focus on their low prices and high quality of their insurance while The General
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CiCi’s Pizza Table of Contents Introduction 3 Background 3 Purpose of Study 4 Environmental Analysis 4 SWOT 4 Competition 5 Market Analysis 6 Customer Analysis 7 Supply Chain Activities 7 Recommendations 12 Conclusion 12 References 14 Introduction “Hi‚ welcome to CiCi’s!” This is the warm greeting that every CiCi’s employee will welcome every customer with when they walk through the door. This warm welcome is just one of the many things that CiCi’s does to exceed the customer service
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information‚ sold information and delivery information. Management information system Input: data from TPS Processes: use the data to summarize into report. Output: the report present the employee performance‚ the time to make pizza and delivery to customers. Besides‚ report present the profit and loss. Decision support system Input: data from TPS and external data Processes: managers analyze data. Output: analyze customer’s favor and sales feature. Managers
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