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    The Pearl

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    The literary novel‚ The Pearl‚ by John Steinbeck ends in a horrible tragedy. However‚ who is to blame? The story in a nut shell is basically about a man‚ Kino‚ and his wife‚ Juana‚ and their baby Coyotito. In the beginning‚ Coyotito is bitten by a scorpion and because they were Indians and the fact that they could not pay for the treatment‚ the doctor refused to aid Coyotito. Kino became really lucky on his canoe‚ finding the Pearl of the World‚ pretty much the equivalent of winning the lottery.

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    The Pearl

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    In "The Pearl" by John Steinbeck‚ the characters Kino and Juana represent roles of universal qualities. This makes these characters allegories. Juana can be seen as a representative of all women across the globe because she possesses cautiousness and self-sacrificing. Kino naturally represents a man because he possesses as a family defender and recklessness. To begin‚ Juana is a universal representation of women because of how cautious and self-sacrificing she is. In a way‚ she shows that she

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    The Pearl

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    In The Pearl‚ the author‚ John Steinbeck‚ uses the pearl to express what human nature is. At the beginning of the novel‚ the pearl that Kino finds is described as large as being incandescent and as "perfect as the moon"; by the end of the novel‚ Kino looks at the pearl it is "ugly‚ gray‚ like a malignant growth." In general‚ mankind’s are greedy‚ deceptive and evil. In the novel‚ Steinbeck tries to say that human nature tendency toward greed‚ deception and evil‚ which can cause something good and

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    The Pearl

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    a close‚ pure kinship with the natural world‚ the source of his livelihood. At the beginning of the novella‚ Kino is essentially content with his life. However‚ two seemingly chance occurrences—Coyotito’s scorpion sting and Kino’s discovery of the pearl—open Kino’s eyes to a larger world. As Kino begins to covet material wealth and education for his son‚ his simple existence becomes increasingly complicated by greed‚ conflict‚ and violence. The basic trajectory of Kino’s character is a gradual decline

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    Positioning Strategies

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    POSITIONING STRATEGIES Positioning refers to creating a favourable image in the mind of the customers so that they perceive the product or a service to be better than that of its competitors. It is also occupying the mind‚ heart‚ body and wallet space of customers in the selected target market segment through differential advantage higher than rivals in an irreplaceable way by converting differential advantage into sustainable differential advantage. Positioning is not so much what a product

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    Product positioning

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    Product Positioning "Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to "market segmentation" in that an early step in major marketing campaigns is to discover the core market most likely to buy a product—or the bulk of the product. Once segmentation has defined this group ("active seniors‚" "affluent professional working women‚" "teens") the positioning of the product consists of creating

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    The Pearl

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    The Pearl The Pearl by John Steinbeck is a story about a pourished Indian and his family. One day his son Coyotito got stung by a scorpion so Kino’s wife Juana took her son to the doctor. The doctor refused to help them so Kino went out in search for a pearl. He found The Pearl of the world and then suddenly everyone wanted it. They then left the left there village to sell their pearl but some trackers were searching for them and ended up taking something very important from them. Though

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    Brand Positioning

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    . POSITIONING Suppose we are asked‚ ‘who makes the best instant coffee?’ Next ‚ we are asked‚ “who makes the next best?’ there can be a number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising

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    The Pearl

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    The Pearl is a novella by American author John Steinbeck‚ published in 1947. It is the story of a pearl diver‚ Kino‚ and explores man’s nature as well as greed and evil. Steinbeck’s inspiration was a Mexican folk tale from La Paz‚ Baja California Sur‚ Mexico‚ which he had heard in a visit to the formerly pearl-rich region in 1940.[1] In 1947‚ it was adapted into a Mexican film named La perla. The story is one of Steinbeck’s most popular books and has been widely used in high school classes.[2] Kino

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    The Pearl

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    The Pearl written by John Steinbeck‚ is a book about Kino a poor diver‚ gathering pearls from the Gulf beds of Mexico that once brought great wealth to the Kings of Spain and now provide Kino‚ Juana‚ and their infant son with meager subsistence. Then‚ during a day of diving‚ Kino loom’s from the sea with a pearl diffrent then the rest‚ bigger and more beautiful than any other. With the great pearl comes hope‚ the promise of comfort and of security. John Steinbeck uses Kino’s canoe‚ the pearl‚ and

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