Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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Differentiation strategies are not about pursuing uniqueness for the sake of being different. Differentiation is about understanding customers and how GM ’s product can meet their needs. To this extent‚ the quest for differentiation advantage takes us to the heart of business strategy. The fundamental issues of differentiation are also the fundamental issues of business strategy: Who are GM ’s customers? How does GM create value for them? And how does GM do it more effectively and efficiently
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What Is The Cheesecake Factory? Differentiation and positioning in casual dining restuarnat 1. the upscale environment in a casual dining segment 2. brand equity 3. numerous selections in the menu to satisfy different kinds of customers 4. Generous portion for family and friends’ gathering; or as a taking home 2nd meal 5. cheesecake as their signature desert‚ which comes in various flavors 6. Serve customers who want to eat at anytime and any place For more than 30 years The Cheesecake
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EN Composition 1 12/28/12 A Love Triangle Medea and Jason are both manipulative. When Medea learnt that she being force to exile she pleads to Creon soft side to allow her an extra day to regroup herself.Asking him to consider her children and having to provide for them since their father cannot do that anymore.MeanwhileMedea ask Jason to come and leave their children with him and his new family only so that she could use the children to send to carry a gift for the princess which consist of
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* High employee turnover from stress Alternative of differentiation Pros * Highlights company strengths and niches * Attract target customers * Higher revenue per transaction * Lower cost because specialized inventory needs less space Cons * Alienate customers that can’t afford higher cost of product * Higher market risk because business is less diversified Alternative of using both low cost and differentiation Pros * More customer volume * More diversified
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Environmental Product Differentiation: IMPLICATIONS FOR CORPORATE STRATEGY Forest L. Reinhardt roducers of toilet tissue‚ outdoor wear‚ tuna‚ beef‚ investment services‚ trash bags‚ and herbicides have recently positioned their products as environmentally preferable‚ with the idea of capturing a price premium‚ winning new customers‚ or both. Managers are looking for ways to reconcile their need to deliver shareholder value with intensifying demands for improved envirofimental performance. Perhaps
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Marketing Case Study: Positioning Budweiser SOMMAIRE PART 1 : Situation Analysis 1- The Environment p 3 2- The Industry p 4 3- The Company p 5 4- Marketing Strategy p 6 PART 2: The solution A- Recognition of the problem p 8 B- Analysis of the different alternatives p 9 1- Domestic Strategy 2- Foreign Strategy PART I: Situation analysis I The Environment According to the Budweiser¡¦s file‚ we can find some of
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and society have allowed to occur. With little education and desperate for money‚ women immigrants were looking for any job they could find. However‚ there was one occurring problem through the 19th and 20th century: the working conditions. The Triangle Shirtwaist Company‚ founded by Max Blanck and Isaac Harris‚ was one of many industries the workers had harsh feelings toward due to this issue. On March 25‚ 1911‚ a fire broke out within the company building causing it to be one of the most symbolic
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The Triangle of Justice Ethically lacking corporate decisions since the industrial revolution have snowballing repercussions onto the populations of the world. As technology grows and economics of scale strengthen‚ the responsibility also grows with both the breadth and depth of the surrounding populations. The breadth and depth refers to the three point demands of sustainability. These three demands of a business are economic‚ social‚ and environmental. Due to the straightforward economic necessities
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How Dell.com uses Information technology and Information systems to support its Operation efficiency and Differentiation strategies? Dell.com is an American multinational computer technology company and one of the largest technological corporations in the world. The company is well known for its innovations in supply chain management‚ particularly its approach of delivering individual computers configured to customer wants and specifications‚ and by selling directly to the customers without going
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