“The Fall of Advertising & The Rise of PR”: Book Report The Fall of Advertising & the Rise of PR by Al and Laura Ries demonstrates the dramatic shift from traditional advertising-oriented marketing to public-relations-oriented marketing. The age of advertising‚ they claim‚ is in the past. Advertising was once considered an effective way to encourage consumers to purchase new products‚ however‚ that is no longer the case. Advertising has not only become rampant‚ but it lacks credibility and
Premium Advertising Communication design
Andrea Crocker An Exception to the Brandt Line Generally‚ more developed countries (MDCs) are in the northern hemisphere‚ and most less developed countries (LDCs) are in the southern hemisphere. There are exceptions such as Australia‚ Brazil‚ and New Zealand. The Brandt Line is an imaginary division that has provided a rough way of dividing all of the countries in the world in to the rich north and poor south. Many countries in the poor south have become more developed since the 1980’s‚ so many
Premium United Nations Millennium Development Goals South America
A Twenty-First Century Concert of Powers Even though we tend to not recognize it‚ today’s world is in peril: While the number and type of actors has multiplied in the process of globalization‚ great powers retain their dominant role in international security. The central element of global security governance‚ the one factor that presents a road fork between the paths to peace and to war and which also is a precondition to successful management of several other important issues‚ thus concerns
Premium International relations Congress of Vienna United States
Sarah Baldwin MR. Fisher ENG 090-G20 11/1/12 Staying Home When I get old‚ I want to live at home until the very end. I have worked in many settings for elder care and I believe that home health care is the best option. Having the opportunity to work in home health/hospice as well as long term care‚ choosing home care or hospice as opposed to long term care can be the most appealing option. I believe the quality of life‚ comfort level and costs exceed any care given in a long term care setting
Premium Geriatrics Home care Elderly care
CRITIQUING AN EMERGING ECONOMY An Emerging market has no one definition. An Emerging market is a nation with social or business activity in the process of rapid growth and industrialization with the economy of China and India is considered to be the largest (Tom Stoukas 2013). According to the International Monetary Fund estimates an emerging economy is expected to grow two to three times faster than developed nations like the US (Forbes‚ 2014). Rather than defining emerging markets by a particular
Free Developed country Developing country
How should governments handle large and complex financial institutions that are “too big to fail” and “too connected to fail”? The current crisis has brought that question to the forefront. Regulators need to address the too big to fail problem‚ as implicit guarantees raise the likelihood of crisis. Some have suggested progressive capital requirements‚ and many endorse macro-prudential regulatory approaches. Many‚ most prominently Fed Chairman Ben Bernanke (2009)‚ now say that adequate financial
Premium Risk Financial services Economics
BCDIC 3mks 8. (a) Application areas of spreadsheets. - Accounting - Forecasting - Statistical analysis - In mathematical and scientific fields. 2mks (b) Formulae of the following with reference to cell G20‚ = F10 + G20 = F10 + &G&20 1mk 9. Modular programming and its advantages. Modular programming is breaking of a program into componets. Advantages -
Premium Computer Spreadsheet Computer science
Germany and Australia hold a close relationship that dates back to the 18th century. Many generations of Germans have contributed significantly to Australia. This helps the two countries work better as they share many values in common; including strategies on deciding foreign policy and security issues. They both also have responsibility’s regarding Afghanistan and environmental change. With Australia and Germany working together it has helped many organizations in joint projects. Thought out 10
Premium Germany Europe European Union
Arguments against Australia reducing its foreign aid（反对方） 1. Reducing foreign aid is a denial of Australia’s humanitarian tradition It has been argued that Australia’s democratic‚ humanitarian society depends on a respect for the rights of others. It has further been argue that this respect for human rights cannot be displayed in isolation. If we seek to advance the rights and wellbeing of our own citizens‚ we should seek to do this on an international level. Foreign aid enables us to do this
Premium United Nations United Nations Security Council Gross domestic product
How should governments respond to the rise of cryptocurrencies? The 2007/2008 economic crisis resulted in a global loss of faith in the current financial system. The rise of cryptocurencies was the direct result of the economic crisis‚ but at the same time was inevitable given the ever more globalized world. In 2009 Satoshi Nakamoto published a paper introducing Bitcoin a peer-to-peer electronic cash system independent from any bank or government. That was 33 years after Hayek’s short pamphlet
Premium Subprime mortgage crisis Economics Financial crisis